The UG made it into Yahoo's top story today!!!
Member Since: 8/18/11
So I went to yahoo.com this morning and literally the first article that popped up on the headlines on their main page was about Dana and GSP. In the article, they made a reference to the Underground. We did it mama!!!!
On Wednesday's edition of UFC Tonight on FOX Sports 1, White said St-Pierre "made a big mistake, when he said what he said. Shouldn't have said it, didn't make sense, and it left everyone wondering what was going on, including me."
That same day, White went onto popular MMA message board The Underground and jumped into a thread calling for his retirement, telling one poster "Go [expletive] yourself" and another "STFU and go away."
It's hard to imagine NFL commissioner Roger Goodell jumping onto a football fan board and telling a gridiron diehard to STFU. But then, White's realness has always been one of the biggest reasons the UFC has developed such a devoted fan base. His lack of a filter is seen as a refreshing break from our play-it-safe corporate culture and his accessibility makes fans feel their loyalty is a two-way street.
But there's the flip side. Even on good days, White's in-your-face demeanor fuels an MMA Internet subculture in which non-credentialed pseudo-journalists make White public enemy No. 1 and parse his every word, grasping for new ways to paint him as a monster.
Pick on your most popular fighter, though, and you've got a bigger PR problem on your hands than the basement blogger brigade.
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