As Bellator has grown, so has it's rivalry with the UFC. The UFC is still the dominant promotion in the MMA space, but Bellator, now owned by Viacom, has been making a push to sign bigger stars and poach talent from the UFC.
Recently Gilbert Melendez is the star athlete in a showdown between Bellator and the UFC, recently having reached terms with Bellator, and waiting to see if the UFC will match those terms. UFC President Dana White was having a tough time dealing with Melendez's manager, but he has no problems with the fighter. On the other hand, he still has nothing good to say about Bellator President Bjorn Rebney:
"That dude's out of his f--- mind," he said.
He then pivoted from Rebney to Bellator's corporate parent.
"Nobody can f---- deal with those guys," White said. "Viacom will sue you til you f------ bleed. Sue you til you bleed. That's a whole ‘nother ballgame over there. Everyone wants to talk like the UFC is bullies? They're the f----- bullies over there. They've got these contracts you can't get out of."
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