UFC co-owner Lorenzo Fertitta famously described the power of the UFC in three words.
"... there’s the holy s--- factor," he told Atlantic Magazine. "Actually, they said ‘the holy f---ing s--- factor.’ It happens at every fight. At least one or two times in every UFC show, whether you say it out loud or you say it to yourself, you go, ‘holy s--- did that just happen?’ I mean, you might see somebody do a flip, get kicked in the head, get knocked out with a punch. At some point, you’re going ‘whoah, did that just happen? Did I really just see that?’ That’s the nucleus of what our product is."
FOX Sports Fight Motion camera caught a LOT of moments from UFC 170 that evoke that reaction.
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