Wanderlei Silva recently released a highlight tape of Chael Sonnen making culturally insensitive remarks in an attempt to build pre fight hype.
"What race baiter means is that you play on stereotypes to point out the fact that you're the white guy, and you sort of go after the black guys," says Dan LeBatard. "You tend to go after the black guys with more ferocity than Michael Bisping for example."
Sonnen trash talks better than anyone in combat sports since Muhammad Ali. In his defense, he makes his main event opponents who get a cut of the PPV a great deal of money with his antics. And in his defense, Brazil is a country, not a race. Brazil in fact has pervasive race issues of its own. While Chael's jibes are deeply culturally insensitive, but do not reach the level of racism.
"If people get their feelings hurt, at times, that is the desired result." said Chael. "So good for me."
Ironically, Wanderlei's video is playing to nationalism, just as Chael does. However, Silva does from the point of the view of the less powerful.
"In the end I just want to make of you understand how valuable you are," says Wanderlei. "I've discovered that I have value. I know I am valuable. And I want you to see that you are valuable too."
That is a sentiment that we can all get behind.
And Wand will be quite a bit more valuable when the fight is over.