UFC 147 watched by 20,000,0000 in Brazil

source: tatame.com

The editor of Tatame is reporting that UFC 147 was watched by 20,000,000 people in Brazil.

Eduardo Ferreira ‏@dudutatame
UFC 147 supera estreia de Ronaldinho Gaúcho em BH. O evento bateu 17 pontos (20 milhões de pessoas) na Rede Globo

UFC 147 surpasses Ronaldinho debut in BH. The event hit 17 points (20 million) on Rede Globo

Read entire Twitter...

Tatame went on to say that the event drew a record audience for the stadium, beating even the debut of Soccer superstar Ronaldinho in the city. For those of you not familiar with Brazil's attitude towards soccer, consider that Anderson Silva has said he would rather play professional soccer than fight.

The equivalent to Ronaldinho debuting in a city would be concert in the USA with performances by The Rolling Stones, ET the Extra Terrestrial (a real one), and Shakira, naked.

Viewed with suspicion for not having many famous names, UFC 147, held on Saturday in Belo Horizonte, Brazil, was considered a success by Marshall Zelaznik, director of the organization.

"When we saw the arena (Adriano Gymnasium) for the first time, our production team was worried, not sure what we could do, but the crowd was fantastic and very well received throughout the city. I can assure you that we will return," said Marshall, who led the post fight press conference.

The success of the UFC in Belo Horizonte can be measured in numbers. The event received 16,643 people, the top three public events already held in Brazil. Ronaldinho's debut in the city had a slightly smaller crowd. According to the official site of Atletico Mineiro, 16,367 people attended the Independence Stadium to see the crack on the Nautical.

Read entire article... (original Portuguese)

The return of the UFC to Brazil now has international record destroying possibilities including:
•The original TUF Brazil Middleweight finals: Cezar "Mutante" Ferreira vs. Daniel Sarafian
•The TUF Brazil Featherweight finals if Damm wasn't medically withdrawn: Rony Jason vs. Rodrigo Damm
•The original main event: Wanderlei Silva vs. Vitor Belfort II
•World Featherweight Champion Jose Aldo vs. TKZ or Erick Koch
•World Heavyweight Champion JDS vs. Cain Velasquez


tags: UFC 147   


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Recent Comments »

MMALOGIC site profile image  

6/26/12 6:55 AM by MMALOGIC

perspective compared to US numbers?  these numbers along with the brazilian tuf viewership, ufc 134, etc... means the UFC is full blown main stream in Brazil...    in comparison tuf usa pulled 1.3 million viewers and the finale around 2.5 million (tuf 14).  in brazil tuf pulled 10 million per episode and 20 million for the finale. If tuf usa was on fox it would probably do around 2 to 2.5 million viewers and the finale on fox would probably draw 4 to 5 million viewers. I believe what you are asking is would you rather have 5 million in the USA or 20 million in Brazil?  right now you can monetize 5 million in the states better than 20 million in brazil but that wont always be the case.      Brazil is an emerging economy, part of the BRIC fastest growing economies in the world (brazil, russia, india and china) and blue chips are jetting there by the day and major sponsors are lining up to get into bed with the UFC down there...  the UFC's audience skews middle class and high earners.  the front end will eventually get to US monetization levels... the back end will get there as well once everything goes the internet and zuffa can transition these 20 million fans into it's own subscription product.. Right now nothing compares to the back end monetization in the states (ppv) Brazil will be worth roughly 100 million a year to zuffa on the front end within 3 years.  Once a legit back end is available in around 8 years (subsciption feed through the internet) then you could be looking at 200 million to 400 million more... making Brazil as valuable as the United States. I believe the conservative estimate for the UFC's peak in the United States is roughly twice what it is today... based on simple demographics... as the over 45 year olds begin today and are replaced by the 18-34 year olds the UFC audience will be twice as large.  This is assuming they make no extra inroads or penetrate further into the demo's than they already have and only maintaining it.  This however will take arond 25 years. If Zuffa can get tuf on fox in a late night time slot and move the fx fight nights to fox that number can be even bigger. Assuming the UFC had a generational critical mass like all the other major sports (kids growing up watching it, and then watching there kids growing up watching it) and if the UFC had the proper placement and proper distribution like they do in Brazil (ie:  Tuf on Fox, and fight nights on Fox) the UFC would be pulling 8 to 10 million viewers for it's fight nights and tuf finales.  the big fights would be pulling 15 to 20 million viewers. right now they dont have the proper placement and distribution in the USA... they have the proper and ideal partners... just not the right placement. Imagine Fox placing tuf on a sunday night prime time slot.  That's what Globo did after seeing the UFC pulling impressive ratings on a sister channel. Now I dont believe fox would place tuf on a sunday night but they may test an 11 pm time slot on wednesdays. If Zuffa can edit and repackage tuf more like the contender, like they did with tuf brazil and position in to apeal to a more mainstream audience... and then demonstrate to Fox that tuf drives fight night audiences up because it supplies the familiar talent to fill the cards and builds the viewership for it... Fox may very well place Tuf on its network. if you can package tuf right, and you can get to a basement  of 2 million viewers on it without gimicks like kimbo slice, the UFC will be a main stream sport in America... sooner rather than later. they can do that on FX if they can get a wednesday night 10pm slot or with fox on a Wednesday 11 pm slot.   

markiz site profile image  

6/26/12 5:41 AM by markiz

To get to know that value, you've got to compare an advertising slot prices on FOX and Globo. Also the deals that UFC has with these stations. Anyway - that kind of numbers for a card as unstacked as 147 is a huge statement. Whathever they will do up in Brazil it will sell well.

MartialArtsMixed site profile image  

6/26/12 5:02 AM by MartialArtsMixed

that's some good logic.

Jaybrone site profile image  

6/26/12 4:54 AM by Jaybrone

 THey need some sort of NFL league pass type set up so you can pay 200 bucks for a years worth of PPV events.

Client 9 site profile image  

6/26/12 1:07 AM by Client 9

This all day.Hell I dropped my brew when I heard them crescendo in unison with Buffer yelling "It's Tiiiiiime!!"

Neil Funk site profile image  

6/26/12 12:42 AM by Neil Funk

there is an extra zero on the headline, reading 20,000,0000

KempoKata site profile image  

6/25/12 10:28 PM by KempoKata

This ^ Epic photo. I would also like that link....pretty please with a cherry on top :P

mrgoodarmbar site profile image  

6/25/12 10:27 PM by mrgoodarmbar

can someone give me some perspective on this...relative to some of the US numbers? Also, is are brazilian viewers considered as valuable from a consumer standpoint? Ultimately this comes down to advertising revenue and a spot in the brazilian market would probably need a lot more eyes to make it worth as much as a spot in the US market?...Anyways, it is great to see what seems to be big numbers...

ufcman187 site profile image  

6/25/12 10:07 PM by ufcman187

I honestly didn't care enough to rent this PPV so can someone answer 2 questions for me. #1. Did the Brazilians chant anything about wanting Franklin to die during the main event? #2 How low was the ppv rentals in the states?

Pride Rules site profile image  

6/25/12 8:47 PM by Pride Rules

 where is the screenshot for this thread from??