White: 60-80 million people watch UFC in Brazil

source: mmajunkie.com

When we do fights in Brazil, 60 (million) to 80 million people watch," White said. "And there's only 200 million people in the country."

The numbers have varied, depending on the reports – many of which go with a number of households and not a number of people. But even if White's numbers err on the high side, his point, essentially, is that Brazilian fans are passionate about the sport, and the UFC is returning the love.

The UFC is averaging a pay-per-view in Brazil every three and a half months since returning. UFC 134 took place at HSBC Arena in Rio de Janeiro. The company returned for UFC 142 this past January. In June, UFC 147 was in Belo Horizonte. And earlier this month, UFC 153 was back in Rio.

"It is so red-hot in Brazil," White said. "When we go down there, the fans are so loud and chanting for their guys. They go crazy for their guys. It's just unbelievable. I know there's a lot of UFC fans in Vegas, (but) if they ever get the opportunity to go to a fight down in Brazil, believe me when I tell you, you've got to do it. It's a unique experience."

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tags: Dana White   Brazil   


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Recent Comments »

SinCityHustler site profile image  

10/25/12 7:12 PM by SinCityHustler

With viewership doing so well in Brazil, could we be seeing the beginning of the the end of the pay per view model?  There's seemingly a new tv deal somewhere in the world being inked every time I read up on MMA.  That has to mean HUGE tv money coming in.  With PPVs struggling and US fans fed up with lousy cards and an overpriced product, MMA has grown stale, at least for me it has.  

that new guy site profile image  

10/25/12 1:45 AM by that new guy

So what you gave it too them free let's see how many would watch it if they had to cough up $55 bucks or more for it.

Flexo site profile image  

10/25/12 1:45 AM by Flexo

So does that mean 400k PPV buys i American? Because that a huge difference.

OnlyTheStrongSurvive site profile image  

10/25/12 1:34 AM by OnlyTheStrongSurvive

The fighters say they all get recognized by everyone down there. Even if Dana is exaggerating a lot there's no denying mma is a big deal in Brazil right now

Haulport site profile image  

10/25/12 1:29 AM by Haulport

LOL! Don't look at our FOX numbers.....we're HUGE in Brazil!!!

dannyapodaca site profile image  

10/25/12 1:24 AM by dannyapodaca

Don't believe it. Just more bullshit out of Dana's mouth

inf0 site profile image  

10/25/12 1:13 AM by inf0

lol @ " Brazilian competitors out of Brazil"

inf0 site profile image  

10/25/12 1:12 AM by inf0

yeah, too bad only 5k of those would probably pay for it  

stevia's sex slave site profile image  

10/25/12 1:07 AM by stevia's sex slave

The more Brazil cards the better.

bruised site profile image  

10/25/12 1:02 AM by bruised

That's amazing - I'm sure we'll see more and more Brazilian competitors out of Brazil due to the sport's rapid expansion.