Marines end UFC sponsorship

by Jennifer Hlad |

The Marine Corps has ended its sponsorship of the Ultimate Fighting Championship just months after members of Congress pushed to end all military sports sponsorships and a veterans group urged the Marine Corps to reconsider its ties to the mixed martial arts organization.

The contract with UFC expired Nov. 30 and the money was assigned elsewhere, said Maj. John Caldwell, a spokesman for Marine Corps Recruiting Command.

“Due to evolving mission requirements, budgetary constraints, marketing analysis and the recommendation of our contracted advertising agency, resources previously allocated to the endeavor have been applied to alternate priorities,” he said.

Even as the Marine Corps shrinks, recruiters are working to expand advertising and engagement in communities to recruit a more diverse and representative group of Marines, particularly officers, he said.

“The Marine Corps continues to stress strong personal values in markets that are viewed by young men and women who are interested in military service,” Caldwell said.

Rep. Jack Kingston, a Georgia Republican, in June led an effort to ban military sponsorships of pro sports. The measure failed, but the Army announced it would end its sponsorship of a NASCAR team.

UFC officials did not respond to a request for comment.

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ToneybyArmbar site profile image  

12/24/12 10:41 AM by ToneybyArmbar

Have it on good authority a lesbian general had qualms with Arianni and Britney's ringside presence.

Strykr619 site profile image  

12/24/12 5:16 AM by Strykr619

Its nice that you bring up past actions but don't see the trash UNION LEADERSHIP is today. Maybe if union rank and file actually HAD A SAY in how their dues are spent things would be different. Thank god right to work is making headway.

Macedawgg site profile image  

12/24/12 5:15 AM by Macedawgg

My buddy is a Major in the Marines--he says the stories about Stann are legendary.  Legit indeed.

superCalo site profile image  

12/24/12 4:26 AM by superCalo

Guy is a legit hero, nothing wrong with acknowledging that fact

GrotesK site profile image  

12/24/12 4:22 AM by GrotesK

As a non-American who's all for humanity. The biggest annoyance with the UFC is this and the whole American hero shit they do with stann.

Macedawgg site profile image  

12/24/12 4:05 AM by Macedawgg

Ridiculous post-- You think there are no legislative efforts (and agressive ones at that) directly aimed at decreasing worker pensions, benefits, and wages?  Who do you think opposes these efforts?

nomad1974 site profile image  

12/20/12 7:26 PM by nomad1974

Getting fair cut of the state budget?

CindyO site profile image  

12/20/12 6:17 PM by CindyO

It would shock me to see anything change. Their military endeavors have a solid history behind them. These guys are committed to supporting the troops and do so in a lot of ways UGers don't even know about;) I'm very proud of them for that.   Cindy

TowerMonkey site profile image  

12/20/12 2:24 PM by TowerMonkey

What do UNIONS fight for now?I'll wait..

ToneybyArmbar site profile image  

12/20/12 1:43 PM by ToneybyArmbar

Also I imagine that UFC's commitment to the troops will continue. Their work with Wounded Warriors and the military services, USO, etc existed outside of the advertising/marketing/sponsorship realm.