Randy Couture 'segues into the fragrance arena'

SHARE (0) TWEET (0) POST (250)

Star of “The Expendables” franchise, commentator, entrepreneur, and six-Time UFC Champion, Randy Couture is expanding his brand empire to include a premier men’s signature cologne, Xtreme Couture. Randy’s Xtreme Couture MMA is one of the strongest & most respected brands in the MMA market and the entrance of this cologne in the consumer space marks the official launch of his Xtreme Couture Accessories division.

Couture worked hands-on with his design team to create his custom detailed bottle, which is unique with elements of Couture’s heritage. The scent was crafted at the finest perfumeries in France to arrive at the final product. The fragrance opens with a clean, fresh citrus accord, and then folds into an energetic middle of peppercorn and ginger. The dry down pushes the overall sensuality and masculinity with warm musks blended with creamy sandalwood and sensual amber.

“With a successful fashion clothing line under the Xtreme Couture brand, it seemed natural to segue into the fragrance arena,” Couture says. “It is my vision to grow the Xtreme Couture brand and my passion is to see this signature fragrance be enjoyed by my fans and today’s modern man who wants to wear a quality luxury scent."

Xtreme Couture Cologne by Randy Couture 3.4oz / 100ml - Cost $49.99

What do you think UG? Savvy business expansion into an obvious space? Or speechless?

Further, if Randy launches a successful line of men's fragrances, what other stars could be next, and with what Product?

As they are wont to do, the UG already went to work romoshopping.

Related MMA gear from the UG Store

UFC Sherpa Fleece Zip Hoodie

Only $79.99

Century Official UFC Fight Gloves

Only $59.99

tags: UFC Randy Couture (detail)

Get the MMA Underground app. for iPhone and Andriod devices.

Recent Comments »

Log in to post a comment

2/9/13 11:36 AM by torquemada

This is the kind of thing my wife would buy me thinking I'll love it.She would be wrong.Over under on this being sold at TJ Maxx in a month?

2/9/13 10:09 AM by morse

LOL

2/9/13 10:06 AM by Ocean6

Good for Randy. Hope he makes a lot of $ on it.

2/9/13 8:14 AM by PanRoastedJinx

Real talk. I think its the unusually high level of grade A tail available in Vegas that can be directly attributed to this. You do a little coke and fuck a few chicks in the same night. Next thing you know, you've got a facking Affliction shirt on, you're wearing Alpha Nail, you're gone brother. Vegas owns YOU!

2/9/13 3:05 AM by Smellde Gluve

Thanks man, glad you liked it.

2/9/13 3:04 AM by Smellde Gluve

Maybe he should make a camo colored bottle and call it War Couture?

2/9/13 2:51 AM by KremeDipEagle

But like sex panther and Randy's mma record, it works 60% of the time, all the time.

2/9/13 2:48 AM by CindyO

Watch him pull another Lifeforce deal by changing the name of the cologne ever so slightly-maybe just call it "Extreme", bailing on the folks making it now and get it into production under a new banner owned by him. Hellofabidnessman, IMO. War Couture (ha, that rhymes, too)! Cindy

2/9/13 1:01 AM by Elhoffo

How popular does he really think he is ? Shit most people I know who I force UFC on then still have no idea who he is. I know he did the expendables but did he actually make new fans outside of MMA fans with that role ?? That being said i will take a sniff if i see it out haha.

View all comments in forum >>