NYTimes: Viacom paid $50 million for Bellator


The New York Times recently did an uneven piece on the looming battle between ZUFFA and Viacom, pitting the UFC against Bellator.

Included in the article was the price that Viacom paid to acquire a controlling interest in Bellator.

"In fall 2011, the company paid around $50 million for a majority stake in Bellator Fighting Championships, according to people with knowledge of the deal who did not want to be identified discussing internal company business."

While the sum is astronomical by MMA standards, the sum represents approximately 1% of the five billions dollars in cash that Viacom is sitting on.


tags: Bellator   Viacom   


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Recent Comments »

StealingFire site profile image  

2/23/13 1:50 AM by StealingFire

Fair enough, but I still wish someone had an answer to my query. It seems like Bellator has been signing a dozen exciting prospects per month and the UFC signed about 3 all last year. They do seem to be good at making cuts though (DIG).It is something of a mystery where Bellator gets it's cash flow. I've learned not to ask too many questions in this business.

smth416 site profile image  

2/21/13 10:10 AM by smth416


OnlyTheStrongSurvive site profile image  

2/20/13 12:27 PM by OnlyTheStrongSurvive

Was there somebody else competing for it? Good grief that's a lot

BigWilliam site profile image  

2/20/13 11:34 AM by BigWilliam

Rebny was smart. Viacom wanted an MMA league to promote and he made them pay for it.

Card site profile image  

2/20/13 11:27 AM by Card

Bellator rox my box.

Lux Fixxins site profile image  

2/20/13 11:19 AM by Lux Fixxins

No bro, I like bet, it's like , eleventy billion bro.

CHILLITACO site profile image  

2/20/13 9:45 AM by CHILLITACO

I think Barnet will go the king mo route and do wrastlin with the mma option via the same network. .. ya feel me? Oh wait thats a booker t saying I think?

robbie380 site profile image  

2/19/13 11:58 PM by robbie380

Outside of Barnett who is available?

Stigga site profile image  

2/19/13 11:36 PM by Stigga

I wonder why they are not spending more money on Free agents if they spent so much to buy Bellator

Chris27 site profile image  

2/19/13 11:13 PM by Chris27

? Do you even pay attention to mma? Cant scout new talent?