What was Spike TV thinking?


On Wednesday Bellator announced a PPV between Rampage and Tito Ortiz and then a day later Ortiz was revealed to the TNA Wrestling audience. An interesting choice by Spike TV, and not a smart one according to MMAMania's Matthew Roth:

The announcement makes sense from a business perspective as both Ortiz and Jackson have a real track record on both Pay Per View and television. Ortiz and Chuck Liddell drew a 1,050,000 buy rate for UFC 66, while Jackson's bout with Dan Henderson on Spike TV set the record for highest ratings for MMA in North America with 4.7 million viewers. With Bellator's failure to gain a foothold in the television market, this is their hail mary pass.

If that was the end of the story, it would be fine. Who cares that Jackson and Ortiz are a combined 2-6 in their last eight bouts or that Ortiz is 1-7-1 since UFC 66? It's a 'freak show', but Bellator has the talent in Mo Lawal, Mike Chandler, and Pat Curran to round out the card with some legitimate and intriguing bouts.

The issue is that last night, Tito Ortiz also debuted on TNA Impact Wrestling as the man behind the #August1Warning tweets. He walked down the ramp to face off with Jackson and the rest of the Main Event Mafia. To some this may not seem like a huge deal. To you, I say don't be stupid. Detractors are always looking for reasons to call the legitimacy of MMA into question.

The line between MMA and professional wrestling is already fuzzy. The UFC has followed the WWE's model for years and used it to built itself into a PPV powerhouse. Dana White's personality is very much like Vince McMahon's character you see every Monday night on Raw. The promotion of events and fighters mirrors the WWE's strategy. The two even focus on fan involvement by way of social media interaction.

But the difference is that the two never crossed paths or worked together in a co-promotional capacity.

read entire article...


tags: Tito Ortiz (detail)  Quinton Jackson (detail)  Bellator   Spike TV   TNA Wrestling   


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Recent Comments »

JStrongMMA site profile image  

8/3/13 7:36 PM by JStrongMMA

Come on. That's not a fair comparison. Pro wrestling and MMA appeal to the same demo and the matches/fights are marketed the same way. Though I agree they are two forms of entertainment, they are also very similar and their promotional approach is identical.

Glovegate site profile image  

8/3/13 7:06 PM by Glovegate

"The line between MMA and professional wrestling is already fuzzy." Can you imagine the mind of the person stupid enough to think this claim is legitimate?

Gator Choke site profile image  

8/3/13 6:01 PM by Gator Choke

Viacom runs that ship... Not Bjorn. He's the figurehead/face but he has limited say anymore.

trblesum13 site profile image  

8/3/13 5:59 PM by trblesum13

I wish there were more organizations like Bellator. I miss StikeForce too.

Kimbos Lice site profile image  

8/3/13 5:55 PM by Kimbos Lice

I'm glad to see that I'm not the only one who thought that blog was a pile of feces.

heavyhands09 site profile image  

8/3/13 5:25 PM by heavyhands09

The only big difference between figure skating and ice hockey is the stick and puck. why are the two not compared constantly?

JStrongMMA site profile image  

8/3/13 5:15 PM by JStrongMMA

As much as mma fans want to disagree the fact remains that MMA is pro wrestling with real fights. Thats the only big distinction between the two.

Hurt Bottom site profile image  

8/3/13 4:43 PM by Hurt Bottom

who is king mo?is what 99.9% of people would say if you brought him up.difference is, people know who tito is, and now it could affect the sport

Ryan Black site profile image  

8/3/13 3:51 PM by Ryan Black

Honestly, in the words of Anderson Silva- "De fight is de fight..." I just really hope Rampage & Tito are out to prove something.I wish them all the best- but I totally understand and respect the opinions of those who don't think highly of the cross-promotion. I guess we'll see how it goes. I don't think SpikeTV really understands the market they've jumped headfirst into... but, like I said- we'll see how it works out, and I wish them nothing but the best through all of this.

CRMartin11 site profile image  

8/3/13 3:04 PM by CRMartin11

Don't be stupid? Fuck you Matthew Roth.You're stupid.Nobody cares about Tito being a TNA wrestler also, King MO did it first idiot.I like how he conveniently fails to mention NO ONE mentioned anything about "MMA's Legitimacy" when King Mo was announced to be a TNA wrestler also.I hate when bad journalists create these false dilemma's.