WSoF struggles to find support from NBC Sports Network

 

B/R's ever awesome Damon Martin did an extensive piece on the lack of support by broadcaster NBC Sports Network (formerly Versus) for the World Series of Fighting. While FOX is pushing the UFC heavily, and the Viacom owned Spike is doing the same for Bellator, WSoF is very nearly invisible on any NBC owned entity, including even Twitter.

World Series of Fighting debuted on the NBC Sports Network in November of 2012 and pulled in a respectable 198,000 viewers, but this was before their multi-fight deal was signed. Since that time, World Series of Fighting has increased viewership, pulling in 210,000 viewers for their second show, 201,000 viewers for the third show and most recently 264,000 viewers for their fourth show in August.

This is without virtually any notable support from the network itself, at least visibly on their website or through social media.

With a fight card less than a week away, the NBC Sports Network page currently set up for World Series of Fighting currently reflects the World Series of Fighting 4 card from August and videos from that night of fights.

Having a television partner in MMA has been crucial to the sport's overall success in the last eight years. The UFC signing a multi-million dollar deal with Fox Sports was considered a game changer in the industry, and since signing that deal the network has placed the sport prominently on all of their stations in terms of advertising as well as appearances during key NFL games and other sporting events.

Bellator was recently purchased by Viacom—the broadcast company that owns several major television networks including Spike TV, where the promotion is currently shown. It's hard to find a day or time where Spike TV isn't promoting Bellator or doing a cross-promotion advertisement with the company or its athletes.

Meanwhile, the NBC Sports Network can't seem to be bothered to even note that there is a fight card taking place on Saturday night.

Read entire article...

World Series Of Fighting 5
Revel Ovation Hall
Revel Beach, NJ
Sat, Sep 14, 2013 6:30 PM

Main Card (NBC Sports Network, 9 p.m. ET)
Andrei Arlovski vs. Mike Kyle
Dave Branch vs. Danillo Villefort - middleweight tournament semifinal
Elvis Mutapcic vs. Jesse Taylor - middleweight tournament semifinal
Rolles Gracie vs. Derrick Mehmen
Georgi Karakhanyan vs. Waylon Lowe

Prelim Card (MMAjunkie.com, 6 p.m. ET)
Rick Glenn vs. Artur Rofi
Ozzy Dugulubgov vs. Andrew Osbourne
Gregor Gracie vs. Richard Patishnock
Sidemar Honorio vs. Jimmie Rivera
Darren Costa vs. Neiman Gracie

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Recent Comments »

whoabro site profile image  

9/11/13 7:11 AM by whoabro

Couldnt agree more. Very sound thinking.

MMALOGIC site profile image  

9/11/13 3:23 AM by MMALOGIC

NBC sports can own minor league MMA for around 15m a year.   The days of signing one promotion and pushing that one promotion is dead unless it's named UFC.  you are better off licensing content from all the regional promotions around the world on the cheap and embracing the role of owning "the college football space" of mma...  What Axs TV is doing but on steroids. Showcasing future UFC champs is a selling point, not something you should run away from at this point. An audience of around 300k viewers on a weekly basis would be a homerun for NBC sports.  15m to 20m for 300k viewers a week is an awesome return on investment for a network like NBC sports. A promotion like Wsof cant produce enough content for NBC and they likely lose money with every show.  The only people making money are the regional promotions and the UFC.  You have to organize the regional scene similar to what axs is doing but more.

r_o_y site profile image  

9/11/13 3:02 AM by r_o_y

i can only speak for me but i can't watch the same kind of thing over and over and over. just like i can't watch the same kind of movies or listen to the same music over and over. i just need a change sometimes or it's hard to stay interested.

mick713 site profile image  

9/11/13 12:34 AM by mick713

If by buying a smaller org you mean one that is well ran, profitable, had about 100 more shows, similar level of talent and a tv deal with a broadcast partner that cares about MMA......than yes that's a great idea.

RKing85 site profile image  

9/11/13 12:11 AM by RKing85

I know I will be watching on Saturday. Get me ready for the Mayweather fight.

jsdaugh34 site profile image  

9/10/13 11:51 PM by jsdaugh34

They need to sign a few more fighters. A mix of names old and new. I would like to see Cro cop vs arlovski. NBC needs to promote this during commercials and put it with their boxing promotions so they feed off each other on ratings. They could also buyout a smaller org to bolster their roster, legacy....xfc.....

mick713 site profile image  

9/10/13 2:39 PM by mick713

MMA fans are a funny bunch. Friday night fights in boxing and now Monday night boxing are full of up and comers etc. and boxing fans still watch it because they like boxing. It is still in a ring and it looks a lot like any other boxing event but still gets very little to zero complaints. why is that and whats the difference between the fan base? I remember watching an unknown Manny Pacqiauo take a short notice fight back in the day and destroy his opponent in what was an upset at the time.

mick713 site profile image  

9/10/13 2:39 PM by mick713

__

JimmersonzGlove site profile image  

9/10/13 2:18 PM by JimmersonzGlove

Brilliant move going up against Canelo vs PBF.

r_o_y site profile image  

9/10/13 12:29 PM by r_o_y

Wsof and pretty much all other mma in america just looks too much like ufc. It's all the same monotone production, same kind of cage, same kind of entrances. I want to see something different. It's just all BLAH.