For the first time in UFC history, Reebok will be represented inside the Octagon.
Welterweight title challenger Johny Hendricks inked a blue-chip sponsorship with the athletic sportswear giant in early October. Now, in advance of his UFC 167 bout against champion Georges St-Pierre, Hendricks' new sponsor has agreed to pay the UFC's sponsorship tax and go to bat for Hendricks on November 16, 2013.
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