Sonnen unhappy with promotion of UFC 167


UFC 167 is the 20th anniverary event for the promotion which debuted in November of 2013. The event features two highly anticipated bouts with Georges St-Pierre defended his title against Johny Hendricks and Chael Sonnen battled Rashad Evans. As big of an event as it is, co-main fighter Chael Sonnen feels like his company isn't doing enough to promote the event:

"You know, I'm on the card and I'm a huge fan. And outside of my fight and St. Pierre's, I don't know who else is fighting that night.  The card as a whole has not been promoted. I think when you have Georges St. Pierre on a card, that at times they view that as enough. And it appears that that's the case. There's another storyline here as well that this is the 20th anniversary event of the UFC, so that's also been taking some headlines. But, I agree, I've seen the commercial and I saw the poster and Rashad and we weren't on either. That's up to them. They handle that, I handle the fighting."

transcribed by

listen to entire interview...

Related MMA gear from the UG Store


Jaco Logo Shirt

Jaco Logo Shirt

Only $19.99

TapouT Chael Sonnen UFC 167 Respect Is Earned Shirt

TapouT Chael Sonnen UFC 167 Respect Is Earned Shirt

Only $23.99


Recent Comments »

JeffersonDArcyChoke site profile image  

11/2/13 3:53 PM by JeffersonDArcyChoke

Chael has been in charge of marketing Chael for so long that the UFC felt they didn't have to anymore. That's what happened. Chael has saved the UFC time and effort by promoting his fights. The UFC was counting on Chael being Chael and marketing his own fight. Chael brought this upon himself by doing such a good job that the company no longer had to work.

IP site profile image  

11/2/13 3:42 PM by IP

Not excited about the Sonnen/Evans fight. Will pay to see the Sonnen/W. Silva fight, however.

Entreri site profile image  

11/2/13 11:55 AM by Entreri

Interesting, I did not know Sonnen was in 167.

IAmNotImpressedbyYourStocktonSlap site profile image  

11/2/13 11:45 AM by IAmNotImpressedbyYourStocktonSlap

UFC sucks at marketing. Bellator is better at promotion than the UFC.

Rob San Soo site profile image  

11/2/13 11:24 AM by Rob San Soo

I don't buy Gsp fights and just seen how stacked it is , got to buy :)

donkey guard site profile image  

11/2/13 9:24 AM by donkey guard

Does UNderground blog use foreign writers ? Like outsourcing to India?

Buck 65 site profile image  

11/2/13 8:55 AM by Buck 65

I didn't even know there was a Primetime for this until yesterday and I missed the 1st episode. Terrible marketing, especially since UFC 167 is supposed to be a big 20 year anniversary PPV

Bobby Lupo site profile image  

11/2/13 7:01 AM by Bobby Lupo

Somewhere out there is a midget whose a little taller than every other midget.

ChaosOverkill site profile image  

11/2/13 6:48 AM by ChaosOverkill

UFC not promoting a card enough? I AM SO FLABBERGASTED! Surprised they just don't put Derp W JR on the Posters now flexing.

kungfukid site profile image  

11/2/13 5:45 AM by kungfukid

Debuted in November 2013? Defended? Battled? Who rewrites this shit?


MMA apparel and training equipment
Holiday blowout sale!