UFC calls Fight Pass 'Keys to the candy store'

 

The new digital network UFC Fight Pass, is aptly described by UFC CEO and co-owner Lorenzo Fertitta as “Netflix for the fight fan." For  information on the two-month free trial, visit ufc.tv/page/fightpass.

Saturday will be the debut of the network's first live-event broadcast, as UFC Fight Night: Saffiedine vs. Lim, streams live on the new platform from Singapore's Marina Bay Sands Expo and Convention Centre. UFN 34 is the first of an expected 10 live events that will stream exclusively on UFC Fight Pass in 2014. Due to local television blackout rules and existing broadcast deals, the network is currently available in the United States, Canada, New Zealand and Australia.

MMAJunkie's John Morgan interviewed Fertitta and Marshall Zelaznik, the UFC's chief content officer, about response to date.

"UFC Fight Pass is a must-have for any MMA fan," said Zelaznik. "We are giving fans access to the biggest MMA fight library in the world, plus delivering a minimum of 10 live and exclusive events fans won't see anywhere else, as well as access to live Fight Pass prelims before pay-per-view and televised fight cards."

"We've always been ahead of the game with new technology and finding new ways to reach our fans with our content, but we've clearly launched UFC Fight Pass at the right time. With the popularity of digital platforms like Netflix, Amazon Prime and Hulu, everyone gets what this is: access to a huge library of on-demand content, plus live fights."

"If you are an MMA fan, we are giving you the keys to the candy store. This is what you've always wanted – the keys to the biggest fight library on Earth, plus at least 10 live events each year. This is a must-have for MMA fans."

Saturday's event is headlined by welterweights Tarec Saffiedine and Hyun Gyu Lim.

"At the end of the day, what we've tried to do is make sure that they're headlined by two individuals that are ranked in the top 10 so that there's true meaning behind the outcome of the event," said Fertitta. "Does that happen every single time we have a Fight Night on Fox or historically when we did them on Fuel TV? No. But it's a guideline. It's what we tried to do, and that's going to be no different than what we're doing here on the Fight Pass network."

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Recent Comments »

Yussarian site profile image  

1/3/14 10:48 PM by Yussarian

Because they named it a "Library". And they give you the keys. For real.

Rambo John J site profile image  

1/3/14 9:18 PM by Rambo John J

  Shit shoud be free already. I already paid thousands to watch all those fights live to many different Organizations. Why am I paying to rewatch them?

The Destroyer88 site profile image  

1/3/14 7:29 PM by The Destroyer88

I haven't heard anything positive from anybody regarding the fightpass. It's a really bad attempt to get more money out of peoples pockets. The whole lack of content thing doesn't bother me as much as Zuffa pretending like their entire library is made available. Or that they are using such great technology like a commonplace smartphone/tablet/tv app. Or being stuck in last decade with this 720p bullshit.If I can't load it up on my tv and watch it in HQ the way it's meant to be I could give a fuck less about it.

twodragunns site profile image  

1/3/14 5:06 PM by twodragunns

The UFC are going to continue to lose customers and now is a perfect time for a new emerging pronmotion to start up or an existing one to expand. Count me in as not joining this online expensive B.S.

cheesesteak site profile image  

1/3/14 4:54 PM by cheesesteak

This is going to be as big as a success as Vince McMahon's World Bodybuilding Federation

Stea1th site profile image  

1/3/14 4:25 PM by Stea1th

I wish the full pride event was there. Nothing like sitting on the couch with a few beers and watching some old pride events in their full entirety

Krispy site profile image  

1/3/14 2:00 PM by Krispy

This is UFC 37.5 all over again. Keep sitting on your best fight footage Zuffa.I miss Pride...