The sponsorship landscape in mixed martial arts has changed over the years and is not as lucrative as it used to be. Recently fighters have been finding others way, including Chris Camozzi who worked with Reddit to earn sponsorship money, but instead of keeping it for himself is donating it to a charitable cause:
UFC middleweight Chris Camozzi is a regular user of Reddit and saw the campaign to sponsor a fighter. He immediately took notice and decided to offer up a spot on his apparel for the upcoming fight he had against Andrew Craig at UFC Fight Night in Abu Dhabi. But instead of taking the sponsorship money for himself or to pay for his training camp, Camozzi wanted the Reddit users to donate all of the money raised to go to Gabe Santisteven, a young boy stricken with cancer to help pay for his medical bills.
"I read Reddit, I read the forums, I read the Underground whenever I have off time, especially about MMA. I'm an MMA addict, I can't get enough of it still no matter how long I've been in the sport. So I saw them talking about wanting to sponsor a UFC fighter, and I thought to myself, 'This is a good opportunity to work with these guys,' " Camozzi told FOX Sports. "It's a cool community, they're really cool guys, it's funny, it's entertaining. I posted on there and this kid Gabe, he's 9 years old and I met him at a local show here in Colorado that I work with and we've raised a little bit of money for him before.
"He's got brain cancer, he's had a hell of a time, he's a tough little kid, and so he's fighting with cancer and chemotherapy and his mom takes care of him full time. So she's unable to work right now and medical bills can really stack up. I thought, 'Why don't we work this sponsorship where the guys and girls from Reddit, I'll wear their logo and in turn they make some donations to Gabe?' "
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