Bruce Buffer brand moving Dusters in Brazil


In their last campaign in Brazil for the compact SUV Duster, French automobile giant Renault used Wanderlei Silva, Big Nog, Shogun, Lyoto Machida, and Anderson Silva. This time, IT'S TIME.

Top Brazilian ad agency Neogama/BBH selected the "Voice of MMA” Bruce Buffer as the face of their new campaign, and his signature “IT’S TIME!” catch-phrase as the defining focus of the marketing effort.

Buffer appears in unusual and challenging life-situations where regular people would need some extra motivation, like watching the birth of your child, or jumping off a cliff.

The ad ends with scenes of the characters driving their Dusters and the signature: “Renault Duster: if there is a challenge, we face it”.

“The idea is to associate Duster’s power, strength and versatility to the capacity of people to overcome challenges," explains Alexandre Gama, CEO of Neogama/BBH. "Buffer’s catch-phrase brings the urgency sense for people to face their life challenges."

Marcela Campos, the Renault executive behind the film, highlights the continuity of the campaign following MMA stars' appearance on the last campaign. “By choosing another MMA personality, we consolidate the positive associations we built last time."

On the printed media there will also be the addition of big wave surfer Maya Gabeira and climber Waldemar Niclevicz. Gabeira’s advertise relates to her challenges facing giant waves, while Niclevicz’s image is climbing a very hard peak. Both pieces follow the same creative concept of the TV campaign, using Buffer’s trademark catch-phrase “IT’S TIME!”

Gratuitous image below of Gabeira surfing until waves seem to knock all of her clothes off. Yes, this has nothing to do with Renault or MMA. Could have something to do with Bruce Buffer tho...

Menacing wave at the moment before it strikes Gabeira:

Aftermath of the terrible accident:

Mercifully, she made it back to land, despite the buffeting:

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Recent Comments »

RickStorm site profile image  

5/5/14 6:56 PM by RickStorm


Ninja Lee site profile image  

5/5/14 6:00 PM by Ninja Lee

Can't beat the Buffer 360!

Haadogei site profile image  

5/5/14 5:45 PM by Haadogei

iiitttttt'ss tiiiimmmmeeeee!!!!for me to be the first post after B squared

Bruce Buffer site profile image  

5/5/14 5:35 PM by Bruce Buffer

I had a blast filming this TV commercial campaign for Renault in Rio and Sao Paulo... Renault does a first class job and their film crew and director were awesome to work with... Wish I could of kept the "jet pack" though!LOL, Wedding audio recordings for the wedding reception are one of my favorite things to do for UFC/MMA fans for their special day... these and other special recordings can be requested through and my office will answer with all the details of what is needed to get these done for those that are interested.Cheers,Bruce

44 Magnum site profile image  

5/5/14 2:42 PM by 44 Magnum

LMAO... hilarious!, VU

8flat site profile image  

5/5/14 1:45 PM by 8flat

^^ pretty cool

Kirik site profile image  

5/5/14 10:24 AM by Kirik

When Chris got married this Summer Bruce's voice did the announcement. It was very awesome.

8flat site profile image  

5/5/14 10:02 AM by 8flat


Steepslider site profile image  

5/3/14 2:20 AM by Steepslider

If I ever get married again, I want Bruce Buffer as the 'announcer':Ladies and gents, this is the maaain event of the evening.Sanction by the Nevada State Clerk's OfficeThis event is sponsored by Jack Daniels,Aaaaaanndd Nnoooooow, live from the Chapel Of The Bells - Las Vegas,Iiiiiiiiiiiiiiiitt's tiiiiiiimmmmme!It's a single round event for the undisputed right to ruin your life.Introducing first, in the blue corner, standing 5'10, 180lbs, with a record of 0-2 (marriages), fighting out of the kitchen in Samba style fighting, Eric "Deadman" Constantine, and now...In the red corner, standing 5'2", 125lbs, with a record of 22-0 (busted nutsacks), fighting out of the bedroom in Freestyle Nutcracker style, Julia "Destroyer of World" Wuornos.Naaaaw, I'm staying single.

cigano fan site profile image  

5/2/14 1:20 PM by cigano fan

I heard he gets royalties when videos take a while loading on YouTube