Sonnen named 'brand ambassador' for Topps


Despite never having one a world title, Chael Sonnen is one of the most recognized UFC fighters today thanks in part to his self-promotion and recently was named brand ambassador for Topps in partnership with the UFC:

The Topps Company, Inc. and the Ultimate Fighting Championships today launched the 2014 Topps ® UFC Knockout card set, the most comprehensive and engaging collectible card product ever launched in the sport of Mixed Martial Arts. The launch of the 2014 set will feature special giveaways and promotional opportunities, including a "Golden Ticket" insertion in select sets where fans can win a chance to train with UFC star and new Topps ambassador Chael Sonnen.

"We are very excited to bring the UFC back to the market with this enhanced and expansive program," said Jeremy Fullerton, Topps UFC Brand Manager. "There are no fans in any sport around the globe as engaged as those of the UFC, so we wanted to create a program that addresses that passion, from customized autograph and relic cards to new images of rising stars, current and past champions to this special promotion with Chael. We think there will be something here for the die-hard follower and the casual fan."

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tags: Chael Sonnen (detail)  Topps   


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Recent Comments »

kusa site profile image  

6/6/14 5:53 AM by kusa

Someone should tell topps they have the worst website ever. Wait is that even possible...

EEKS site profile image  

6/6/14 12:51 AM by EEKS

The most successful underachiever.

Kazp306 site profile image  

6/6/14 12:21 AM by Kazp306

Yeah its kind of sad really

jfw jr site profile image  

6/5/14 11:58 PM by jfw jr

Haha. Sorry, I guess I just wanted to seem smart to the UG. VU

Brigham site profile image  

6/5/14 11:56 PM by Brigham

To be fair he should have been WEC champion

Captain_Underpants site profile image  

6/5/14 11:50 PM by Captain_Underpants

Wow, that one went completely over your head

jfw jr site profile image  

6/5/14 11:49 PM by jfw jr

Says the guy who doesn't know how to use "their" correctly.

Publicintheog site profile image  

6/5/14 11:21 PM by Publicintheog

I one I one I oen

UGCTT_sakurabas ear site profile image  

6/5/14 10:56 PM by UGCTT_sakurabas ear

Fucking genius!!! Enjoy a shiny green arrow on me.

ThatsHowIRoll site profile image  

6/5/14 8:28 PM by ThatsHowIRoll

It's "Who"