The UFC and the all women's MMA Invicta FC recently announced that Invicta FC events will now stream exclusively on Fight Pass, the UFC's $7.99/month* service.
At the UFC 174 pre-fight media scrum, UFC president Dana White indicated that the company was in discussion with more companies to add live content, including other combat sports.
"We're going to keep adding content to this and that was one of them," said White as transcribed by Dave Meltzer. "They don't have a television deal and women's MMA is very important to us. The girl who runs that show is sort of a one-woman band, trying to do everything she can. We thought it would be good for Fight Pass. We're not invested in it. We don't own a piece of it."
White declined to go into much detail about other companies he is in negotiation with.
"You might see a lot of combat sports and other things," said White. "We're out doing a number of deals, including non-MMA, there's tons of potential."
White did hint that he was in negotiation to stream wrestling, and hastened to add it was not pro wrestling.
Another obvious possibility is Judo. The UFC and USA Judo recently announced a one-year renewable agreement.
Thus far the agreement includes featuring two-time Olympian Travis Stephens in Zuffa’s “UFC 360” magazine, and adding USA Judo on tje UFC’s website, Twitter and Facebook accounts.
It would be natural to add top USA Judo events to Fight Pass.
An even more natural synergy would be showing ADCC matches, as Sheik Tahnoon owns ADCC and a 9% stake in the UFC.
If you ran Fight Pass, what organizations would you partner with for content?
*With one year commitment. Ongoing subscription with auto renew that can be cancelled at any point is $9.99 monthly.
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