UFC welterweight Hector Lombard recently unveiled a new cage name, and an apparel line to go with it - showeather.com/" target="_blank">Showeather.
The hardcore fanbase did not generally speaking feel an immediate connection with the brand, but Lombard is used to criticism.
“Story of my life,” said Lombard to Ben Fowlkes for MMAJunkie. “Since I started doing MMA, I’ve been criticized. But I can’t worry about that. I have to be positive and keep going. F–- the haters.”
“Showeather stands for, ‘I’m ready for any weather. I’m ready to show you all.'"
Lombard addressed another common criticism - that he goes too hard in the gym.
"You see these characters where they go like 'Let's go light, let's go 50%,'" he said. "Then smack they whack you up. The same thing happened to me, every single time they say let's go light, they just beat me up."
The interviewer then asked Lombard if he thinks then that it is other people's fault.
Lombard smiled, and replied "Of course."
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