Pederneiras: Nova Uniao to start $#!@ talking

by Kirik Jenness |

Mixed martial arts can elevate the human character and soul, if approached properly. However, mutual respect and dignity do not put asses in seats, and therefore dollars in the purse. Trash talk does.

Nova Uniao founder Andre Pederneiras, who is enormously respected for his honorable approach to character building, recently spoke with Brazil's Combate about the dilema.

"People have to understand that there are two side now in the MMA of today, mostly in the UFC: the sporty side and the business side," said Pederneiras, as translated by Fernando Arbex for BE. "I've always learned and passed to all my athletes that you have to respect your opponent, even if you have beat the hell out of him. You always have to be polite and treat him in the best way. But this model is not attractive for the business side. You see people having title shots by talking a lot. I can say that it's wrong? I can't. By the business side, it's absolutely right. By the sporty side, it's wrong. As as coach and professor, I don't want to see my fighter doing trash talking and have altercations with other guys. I want him to be a UFC champion, but also be a good person, to be polite and learn things for the rest of his life. However, we'll have a meeting here to talk about the business side. We are in a dilemma. You have to enter in a fight thinking about the show or other guys will pass you."

"About 10 or 12 years ago, I had a talk with my athletes. We were a Jiu-Jitsu gym and were going to become a MMA team. I told them this: 'If you just took your opponents down and don't do stand up fighting, no organization will want to have you. Nobody wants to watch a guy that just does grappling, sometimes having a submission and sometimes not. In this market, the American market, people want to watch striking. You can takedown your opponent but also trade punches with him.' We have invested in training to avoid being taking down and to strike for a long time. This meeting that I will have with them is to say that the market doesn't want you to just trade punches with your opponent, but also that you talk a lot of s--- about your rival to to get everybody's attention. We didn't want this, but it sells good and financially will be nice for the fighters."

The day after this interview was published, UFC featherweight champion and Nova Uniao product Jose Aldo shoved Chad Mendes at a media event.

The fault lies not with the fighters who trash talk, or with coaches who remind their fighters that over hyping a fight is good for business. The fault, if there is one, is with us. We human fight fans are driven to watch a fight more if there is bad blood and juvenile behavior leading up to to it.

So what are you thinking about Aldo vs. Mendes?

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Recent Comments »

SGK site profile image  

8/28/14 9:09 AM by SGK

if you're going to talk shit don't admit that none of it's genuine after the fact. fucking idiots.

in_different site profile image  

8/28/14 1:18 AM by in_different

Something that gets left out of the conversation today is jiu jitsu. It's actually exciting (although it hasnt been in the ufc lately). There is a contingent of fans that liked watching matches like Belcher vs Palhares or TKZ vs Poirier and seeing George Sotiropoulos tear up LW. I'm tired of the current trend of avoiding jiu jitsu. I wish people weren't so quick to write it out of the mma conversation

BooZe site profile image  

8/28/14 1:03 AM by BooZe

Called it, the look on his face was not in the moment "Fuck you" it was more like, "wait for it, wait for it, now" type of shove. He made it worse by admitting it...

JoeHurley site profile image  

8/27/14 12:23 PM by JoeHurley

True, but it always adds interest even in legit sports and we see it often. Look at the NFL. Richard Sherman's rant made him a huge name and was the biggest story of the Superbowl. Most people love TMZ drama because it gives casual watchers something to talk about while hard core fans are annoyed by it. The media hypes it up making it even worse.

Pitbull3744 site profile image  

8/27/14 10:12 AM by Pitbull3744

Agreed but most legit sports dont need drama for fans to tune in.  

JoeHurley site profile image  

8/27/14 10:11 AM by JoeHurley

Some fans may not like it but the fact is the majority of people respond to it. It gets attention. When it happens this forum goes crazy talking about it and people watch because the mindset of "its going to be a good fight because these guys don't like each other and there's bad". Jones and Cormier scuffle and name call and suddenly the fight is blown up with everyone excited about it. Drama sells in sports. Its a fact.

JoeHurley site profile image  

8/27/14 10:05 AM by JoeHurley

Here we go with the selective memory. You pick one match and skew it. Tuf coaching has nothing to do with last minute replacements and I hadn't even mentioned that. How about you talk about what led up to it with Chapel willingvto fight Jones on extremely short notice when Henderson got injured? Or mention some of the other fights he stepped in for? Why go on about TUF?

Stephen Holder site profile image  

8/27/14 9:55 AM by Stephen Holder

I get that humility/respect for others are byproducts of staying disciplined and remaining focoused. Even though males generally arent as catty as girls I've been in enough social/work/educational/public settings to say that not only can animosity build between two grown adult men fairly quickly but in addtion it can esclate over trivial/petty/superficial things. I'd even go as far as to say that were there not legal ramifications, you'd probably see men getting into physical altercations much more frequently. Just because today in the real world rational minded, adult men think about the consequences before matters get out of hand, that doesnt neccisarily mean the building blocks of distain arent inherently still there. Its not like all guys are just naturally smitten, in love with eachother. I dunno maybe I'm just insecure or judgemental myself but I feel like I can go to the local gym today and theres a decent enough chance that some dude could stroll in and start acting or talking in a way that would make me go 'damn I just would love to smack that motherfucker.' Why is it so hard to imagine fighters in a profession where their job is afterall to punch eachother in the face (especially the egos that come along with that shit) that some of these guys have a genuine dislike for one another? I hear shit all the time about a fighter acting like a dick off camera or saying something to where I know I could at least channel genuine anger towards him were he my opponent across the cage, more often than not I would think. Maybe aside from the rare Cain or GSP, I wouldnt assume the types of guys to get into fighting dont have at least some dislikeable qualities about them. I realize by the time it plays out in the media there might be elements where extra effort seems to be involved but I dont think that always means that genuine animosity isnt a part of where a beef might originate.

Pitbull3744 site profile image  

8/27/14 9:17 AM by Pitbull3744

Its all bullshit, i hate shit talking the worst was Chael.     ANDERSON SILVA YOU ABSOLOUTELY SUCK   I mean seriously? Thats what MMA needs to be popular, wrestling shoots?

cantuna4u site profile image  

8/27/14 8:56 AM by cantuna4u



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