Today sportswear giant Adidas announced that it has signed UFC middleweight Luke Rockhold to a sponsorship deal, the second addition to their MMA team:
The Combat Sports division of apparel giant Adidas is an area that the company has highlighted for expansion. Its first major move was signing Ultimate Fighting Championship Welterweight division fighter Robbie Lawler to an endorsement contract. Adidas still features Lawler and the #ruthless hashtag on the main page of its Combat Sports division, which also promotes boxing, jiu-jitsu, judo, karate, kick boxing and taekwondo. It has just added another UFC fighter to the fold with the signing of middleweight Luke Rockhold to a partnership.
Luke Rockhold is the kind of renaissance athlete a brand dreams of working with, said Adidas Combat Sports Managing Director Scott Viscomi. He understands what it means to be a professional Adidas athlete, and he does everything we ask of him, in addition to bringing us opportunities. We are honored to have him on the team with Robbie and look forward to working with them as we continue our mission to add value to the USA combat sports market.
