Brock Lesnar brings UFC theme to WWE

Tuesday, April 17, 2012

Brock Lesnar has returned to the WWE, taking his vast PPV drawing power with him. However, he has not entirely left the UFC behind as was expected, but rather is talking it with him too.

On Monday Night Raw he talked about winning the UFC championship, and how his return will legitimize the WWE. Entire video is at bottom.

“I left the WWE, everybody thought, here’s a guy, there’s no way in hell he’s gonna make it in the UFC, but I climbed that mountain and became UFC Heavyweight Champion of the world and I proved everybody wrong. Why did I come back to the WWE? This isn’t a feel-good moment. This isn’t ‘Oh I miss coming through the curtain, I miss all the fans.’ At the end of the day, I don’t care about anybody but Brock Lesnar. For me this is strictly business … There’s nothing about Brock Lesnar that’s fake. It was very evident last week when I took John Cena down and busted his mouth open. This is real. What’s running through John Cena’s mind? I don’t give a crap what’s running through his mind. What’s more important is what’s running down his leg. Piss. The guy’s scared. S—-ing his pants is what he’s doing. This isn’t a wrestling match on April 29, this is an ‘Extreme Rules’ match. I got one objective in mind: Utter freakin’ chaos. Bring the pain to John Cena. I’m comin’ for a fight John Cena. What makes me happy? Beatin’ people up, that makes me happy.”

Then they played footage of Brock MMA training at his Deathclutch facility.

Brock will return to the squared circle in a match vs. John Cena at “Extreme Rules” on April 29, with no count outs and no disqualifications. In short, the WWE is promoting Lesnar vs. Cena as an actual shoot (a ‘shoot’ is a legitimate match between pro wrestlers, a ‘work’ is the usual choreaographed routine, a ‘fix’ is a match in fighting where one player knows the predetermined outcome while the other thinks it is real).

Now images have turned up showing Brock in MMA themed wrestling attire, complete with MMA gloves (no logo) and MMA shorts (with that Jack’s Links logo, among others). These are the first sponsored trunks ever in WWE, and if worn on a PPV will be another major revenue stream for Lesnar, and another piece of MMA he is bring with him.

The WWE, like the UFC, ferociously protects its brand, so the addition of a UFC theme to the WWE is a major and very calculated step. It will probably work, too. While the WWE’s sole foray into reality – the boxing with double legs Brawl For It All – is widely considered to be among its greatest missteps, dragging the UFC into the storyline should prove successful.

Expect big numbers for Brock’s return to PPV.