Bruce Buffer brand blowing up

by John Morgan
November 25, 2012

While UFC President Dana White is the unquestionable face of the world's largest MMA promotion, ring announcer Bruce Buffer has parlayed his role into massive recognition, as well.

Bruce managed his brother Michael's career from some 19 years into, taking his brand into cross-over appearances in professional wrestling, his own video game, appearances on talk shows, sitcoms and movies, action figures and more.

Now Bruce Buffer is following a similar path in his own career:
•Hosts his own podcast, It's Time Radio.
•Active on Twitter at @brucebuffer
•Every move can be tracked at BufferZone.net
•Has a role in two Brazilian Budweiser commercials, with more to come.
•Available for motivational speaking appearances.
Records custom introductions for weddings, birthday parties and special events.
•A biography is in the works.
•Buffer plans on releasing his own clothing line in 2013 - It's Time Industries.
•On Nov. 27, Buffer adds to his ever-growing empire with the launch of an "It's Time" app designed for the iPad and iPhone.

In an exclusive  interview with MMAJunkie, Buffer opened up.

"For a few years now, fans have been emailing me or asking me in person or Twitter or Facebook, 'How about a Buffer alarm clock? I want to wake up to 'It's time!'" said Buffer. "So I thought, 'OK, maybe the UFC will make one someday that I can be a part of along with other fighters and stuff,' but that hasn't happened, so I decided to go ahead and do it on my own. I was approached by a very successful app company, and together we came up with this really super-cool app."

"It's going to have the alarm clock. It's going to have reminder messages. It's going to have a countdown that you can work out to, and it's got a little game in there called Spin the Buffer.

"We put a lot of money into it, but I made it as cheap as I could (99 cents). It's really a cool piece of work with 150 phrases you can download and choose from like, 'It's time to get your ass out of bed!' It'll have reminder messages of when to work out, when to tell your wife you love her, birthdays and the whole nine yards. I'm real proud of it."

"Even at my age, I basically look at like as an evolutionary process. When you create a nucleus of activity and it starts gaining steam, what you want to do in business is you want to create as many streams or legs out of that nucleus as possible. Basically what I'm doing is building my brand.

"It's just an amazing experience. We're part of a sport that has been created and gone to mainstream in one generation. In my lifetime, I've never seen another sport experience that. So it's an amazing thing and an honor to be a part of that process.

"I have to say that I bow to Dana White and I bow to the Fertitta brothers every time I see them. Honestly, without them, we wouldn't even be having this interview right now."

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