Couture signs Spike TV deal to join Bellator reality series
SI.com has confirmed through multiple sources that UFC Hall of Famer Randy Couture has signed into a multi-year deal with Spike TV, a property of Viacom, to appear in multiple projects for the cable channel, as well as other possible ventures within the media conglomerate’s family of networks.
As a part of the multi-faceted agreement, Couture’s first role will be as a coach in the forthcoming Bellator MMA reality Series, which begins shooting in February and airs later this year.
Spike TV will unveil this industry-shifting announcement on Feb. 5 during a press conference in Los Angeles, where Couture and Spike TV president Kevin Kay will discuss details of the agreement and what the 49-year-old retired fighter’s role will be on the Bellator series and possibly other Spike-broadcasted projects. The series is expected to feature a number of current and up-and-coming Bellator fighters.
Sources told SI.com that the deal with Spike and Viacom was executed in late December, much to the disapproval of Couture’s former employer, UFC president Dana White. Since his retirement in April 2011 at age 47, Couture has turned his attention to Hollywood with supporting roles in The Expendables and its summer 2012 sequel, and had most recently served as an on-camera analyst for the UFC’s live events on Fox. However, Couture was absent from the UFC on Fox 6 broadcast on Jan. 26, replaced by one-time teammate Chael Sonnen.