FOX 6 ratings triple competition in key demo

Sunday, January 27, 2013

Nearly 3.78 million viewers (3.7766 to be exact) on average watched the two-hour long broadcast that featured Johnson vs. Dodson in the main event, as well as the farewell fight for Quinton “Rampage” Jackson as he lost to Glover Teixeira in what should likely be his last trip to the Octagon.

The ratings signify a 13-percent increase from the numbers returned for the UFC on Fox 5 card in December.

Now these initial numbers are only preliminary, and if anything represent a smaller segment of what will surely be a bigger viewing audience once the final reports come in from the Nielsen ratings system on Monday or Tuesday.

UFC on Fox 6 also killed the competition in the coveted 18-49 market, which is seen as the key group for advertisers. With a 1.8 share, UFC on Fox 6 nearly tripled its closest competitor, and while NCIS on CBS at 8pm just slightly beat the show in total viewers, that particular program is comprised mostly of watchers 50 years old and up.

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