GSP Armour39 commercial

Saturday, February 16, 2013

 You’ve never trained this way. Nobody has. Introducing Armour39™.

Under Armour has always touted the scientific underpinnings of its sports apparel. From moisture wicking to heat trapping and everything in between, the company is quick to assert that it isn’t just another athletic clothing company. But, performance enhancing shirts and pants have their limitations and, arguably, performance monitoring is a far more interesting and burgeoning field.

Armour39™ tracks heart rate, calories burned, real-time intensity, and WILLpower™.

WILLpower™ is the first true measure of an athlete. It boils your workout down to a single score 0.0-10.0.