Kevin James gets UFC blessing for use of brand in new movie
“Here Comes the Boom” is expected to be released in 2012, and stars Kevin James (The King of Queens) alongside co-stars Salma Hayek and Henry Winkler. It focuses on a high school biology teach who moonlights as an MMA fighter to help raise money to keep his school’s music program running.
“I like Kevin and he called me up and he’s passionate about the sport, he wanted to do this movie. We haven’t given the rights to anybody,” White revealed. “(In the movie) it’s UFC, we gave him the rights to it.”
The UFC hasn’t offered to allow anyone prior to this film to use their name since Zuffa took over ownership several years ago.
According to IMDB.com, several UFC mainstays are featured in the film. White stated that everybody “Everybody who’s associated with the UFC is in this movie. Everybody was in it, Rogan, everybody was in it,” said White.
“They asked me; I’m no actor. No way in hell I would do that,” White said with a laugh.