Lauzon discusses UFC sponsorship landscape
In his fight with Joe Lauzon, Mac Danzig made a statement about the current state of sponsorship, choosing to forego sponsors for the UFC on FOX 9 bout. Although Lauzon doesn’t share the exact view point, he says the current situation can be good and bad:
“I feel the UFC sponsorship program is really good, because it limits all these random t-shirt companies, but it definitely hurts sponsors on the other end, though, too,” he told MMAjunkie Radio. “It’s good and bad.”
“Before, it could be anyone that wanted to pay you, you could wear their shirt,” he said. “Whereas now it’s, ‘Here are the approved people.’ So you’ve got to pick from them, and you’ve got to find the best deal from these very limited people. It’s a little tougher than it used to be. It used to be the wild, wild west from sponsors.”
Lauzon said the most he ever made in sponsorship money was $30,000, which he secured for a headlining fight with Kenny Florian in April 2008. He said he now averages between $12,000 and $25,000 per fight.
“But that’s a big difference,” Lauzon added.