Randy Couture 'segues into the fragrance arena'

February 7, 2013

Star of “The Expendables” franchise, commentator, entrepreneur, and six-Time UFC Champion, Randy Couture is expanding his brand empire to include a premier men’s signature cologne, Xtreme Couture. Randy’s Xtreme Couture MMA is one of the strongest & most respected brands in the MMA market and the entrance of this cologne in the consumer space marks the official launch of his Xtreme Couture Accessories division.

Couture worked hands-on with his design team to create his custom detailed bottle, which is unique with elements of Couture’s heritage. The scent was crafted at the finest perfumeries in France to arrive at the final product. The fragrance opens with a clean, fresh citrus accord, and then folds into an energetic middle of peppercorn and ginger. The dry down  pushes  the  overall  sensuality  and  masculinity  with  warm  musks  blended  with creamy sandalwood and sensual amber.

“With a successful fashion clothing line under the Xtreme Couture brand, it seemed natural to segue into the fragrance arena,” Couture says. “It is my vision to grow the Xtreme Couture brand and my passion is to see this signature fragrance be enjoyed by my fans and today’s modern man who wants to wear a quality luxury scent."

Xtreme Couture Cologne by Randy Couture 3.4oz / 100ml - Cost $49.99

What do you think UG? Savvy business expansion into an obvious space? Or speechless?

Further, if Randy launches a successful line of men's fragrances, what other stars could be next, and with what Product?

As they are wont to do, the UG already went to work romoshopping.