Report: UFC 167 does 600-650k PPV buys

Thursday, December 19, 2013

Georges St-Pierre is the supposed king of PPV for the UFC and has previously generated some of the UFC’s all-time high PPV buys. At UFC 167, it seems as through St-Pierre did not draw an exceptionally high number:

UFC 167, held on Nov. 16, where he defeated Johny Hendricks in what was the most talked about decision of the year, is currently estimated at doing 600,000 to 650,000 buys, a number significantly above what Manny Pacquiao vs. Brandon Rios did a week earlier. While not as big in the United States, the latter show reportedly set records for any type of pay-per-view in Eastern Canada, where St-Pierre is from, and also reportedly set a UFC record with more than 40,000 fans across the U.S. watching in movie theaters.

The number for the Hendricks fight would be a disappointment because it would be the lowest for a St-Pierre card since 2008.

Numbers for the pay-per-view industry as a whole have been below expectations since September, after the Floyd Mayweather Jr. vs. Canelo Alvarez show did an estimated 2.2 million buys, and set a revenue record, generating in excess of $150 million.

read entire article…

The number itself is not too disappointing, it’s still a good PPV for the UFC, however it pales in comparison to St-Pierre’s previous bout with Nick Diaz, which had an estimated buy of 1.2 million. Perhaps it was the lack of star power in Johny Hendricks, or perhaps bad time of the year, or lack of promotion. Could be a factor of all three.