Rousey signs as brand ambassador for Xyience

Tuesday, April 23, 2013

Ronda Rousey has made a lot in roads for women’s MMA. She was the first women athlete signed by the UFC, the first every women’s UFC Bantamweight Champion and one of the first two women to every compete inside the UFC’s Octagon. Today, Xyience announced that would also be the first women to be a brand ambassador for their company:

XYIENCE Xenergy, the official energy drink of the UFC®, has signed a one-year endorsement contract with Ronda Rousey, the UFC women’s bantamweight champion. Rousey, 26, is an Olympic bronze medalist in judo and is the first woman in history to hold and defend a UFC title. In endorsing the superior tasting, sugar-free, zero calorie Xyience Xenergy energy drink and Xenergy + beverage lines, Rousey will appear in advertising, on point-of-purchase materials and on the brand’s website. She will also make appearances at beverage trade and consumer events.

“Ronda’s excellence in athletic performance is only part of what makes her a huge inspiration to athletes and fans,” explains John Lennon, XYIENCE’s president. “She is a fearless agent of change within MMA, whose passion for her sport and dedication to achieving her goals embodies the spirit of our brand’s philosophy: Power to Win. We are proud to be associated with such a talented and articulate athlete.”

read entire article…