SFL announces 5-yr broadcast partnership with ESPN’s STAR Sports
Wednesday, March 13, 2013
New Delhi, March 12, 2013 – ESPN STAR Sports, Asia’s leading sports broadcaster, today announced a 5 year broadcast deal with Super Fight League (SFL), Asia’s leading Mixed Martial Arts property which is the brainchild of Raj Kundra, owner of Rajasthan Royals and Sanjay Dutt, the Bollywood action superstar. The network will cover 23 SFL Fight Nights live on a fortnightly basis (every two-weeks) from the 2013-14 season which kicks off in Mumbai on March 29, 2013 and will continue all year round till March end 2014.
Ever since its launch in 2012, SFL has gained a lot of traction amongst MMA enthusiasts in the country. This year a total of around 250 fighters, male and female, from India and abroad will fight it out for the coveted Championship Title Belt and the right to be crowned SFL World Champion. This season will see participants from top-notch MMA playing countries like Japan, Brazil and USA. A lot of NRI MMA fighters from countries like Australia, UK, Canada, Germany and USA will also be in seen in action and add a lot of flavor in this high-octane contact sport.
Speaking on the occasion, Vijay Rajput, Chief Operating Officer, ESPN Software India Pvt. Ltd, said, “We believe in offering the best of sporting content to the Indian sports fans across genres and this acquisition firmly reiterates our constant endeavor in this direction. This acquisition enables us to expand our content in MMA fighting and we think this property will get a lot of traction with fight fans across the country. We will soon start a high decibel marketing campaign across our entire network leveraging top fighters of the league and Bollywood star Sanjay Dutt to build up to the season launch.”
Raj Kundra, Founder Chairman, Super Fight League, said, “The broadcast tie-up with ESPN STAR Sports will provide a major boost to our efforts to promote this property across South Asia. We are very enthused with the response that SFL has been able to generate in its very first year of operation. The league is today ranked amongst the top 5 MMA leagues in the world. In fact, SFL’s exclusive YouTube channel has recently crossed an impressive 10,000,000 video views over the past one year.
As a result, we have seen a lot of interest from leading MMA fighters to compete in SFL season 2. Good quality fighters from India and abroad will help the league reach new highs. We are also expanding in a big way. The new season will see 11 title belts on offer, up from 5 title belts in the first edition. Male participants will fight it out across 8 weight categories from bantamweight to heavyweight while the ladies’ section will see action in 3 weight categories from flyweight to featherweight.”
Sanjay Dutt, Co-Founder, Super Fight League, commented, “SFL is about real heroes, real fight, real action. SFL fights are also intense where one good move can help an underdog come up triumphant over an established champion. One has to be alert as there are no second chances here. I get inspired when I see these fighters prepare for action. The broadcast deal with ESPN STAR Sports will give SFL a big boost especially riding on the success of the first year.”
M C Mary Kom, Brand Ambassador, SFL, added, “People need to understand that it is very difficult to be an MMA fighter. It is a full contact sport that allows the use of both striking and grappling techniques, standing as well as when you are on the ground. MMA includes Boxing, Wrestling, Brazilian Jiu-Jitsu, Muay Thai, Kickboxing, Karate, Judo and other styles. I get dazzled every time I see actual MMA action in front of my eyes.”
In the Bantamweight category for males, current titleholder Anup Kumar has been given the top ranking. In the Featherweight category, Bharat Khandare (current title holder) tops the ranking. In Lightweight, Rajinder Singh (current title holder) is ranked No.1. In Welterweight, Shyam Prasad (current title holder) is at the top. In the new categories introduced this year, John Troyer has been ranked highest in the Middleweight category. Goran Reljic is ranked second in the Light heavyweight category. Daniel Amar Singh has been ranked highest in the Heavyweight category. In the female section, Sanja Sucevic has been ranked highest in the Flyweight category. In Bantamweight, Hanna Sillen has been given the highest billing. In Featherweight, Puja Kadian is the favorite for the title.
SFL Season 2 is set to kick-off in Mumbai on March 29 this year and will take place bi-weekly until March of 2014. For more information on all the action, please visit www.superfightleague.com.
About Super Fight League
Super Fight League is Asia’s leading Mixed Martial Arts organization with shows appearing on ESPN STAR sports. Over the past decade, with the guidance of state athletic commissions throughout the United States, Mixed Martial Arts has developed from a spectacle into a highly respected sport with a global audience. Major fights between world-renowned Mixed Martial Arts superstars are among the most popular sporting events of the year, surpassing pay-per-view records of boxing and professional wrestling.
Sports fans around the World have made their voices heard, they want a sense of real competition when they watch sports, and MMA delivers. The Super Fight League brings Mixed Martial Arts to India and it brings it the world through its partnership with YouTube.com. MMA fans can catch all Super Fight League event live and for free on TV in India and YouTube elsewhere in the world.
Raj Kundra and Sanjay Dutt founded super Fight League in 2012. Both men are proven leaders in Sports and Entertainment in India and both are well respected and successful Entrepreneurs. Collectively they have become dominant forces in India’s Bollywood and Cricket scene and now Mixed Martial Arts.