SFL lands Mountain Dew as sponsor for new season

Monday, March 25, 2013

Mountain Dew has joined hands with Super Fight League, the first India-based Mixed Martial Arts property.

Mountain Dew has always supported extreme sports that test the true strength and spirit of the mind and body. As a brand, it has constantly identified itself with energy, bravado and fortitude. This association with Super Fight League is a perfect fit as the sport symbolizes courage and hard work; all for the glory of achievement and reward.

Ruchira Jaitly, Category Director- Flavours, PepsiCo India:
“Mountain Dew is proud to partner with the Super Fight League. The brand has always aimed at inspiring people to be fearless and believing in their convictions. Celebrating the spirit of confronting fears to win, Mountain Dew’s ‘Darr Ke Aage Jeet Hai’ (Beyond fear lies victory) philosophy has always urged consumers to shrink their fears, move ahead with a self- belief and explore new boundaries.”

Raj Kundra, Co-Founder, Super Fight League:
“I am extremely excited about partnering with Mountain Dew. The brand has always stood for fearlessness and adventure. I am sure that our journey together in SFL would be full of spirit, courage and good sportsmanship. The long haul for victory, the ‘can-do’ attitude of the brand is in perfect keeping with the motto of Super Fight League. Martial Art is an inspiring sport. It seeks to tell everyone what can be achieved with a ‘never-say-never’ attitude and hard work. Super Fight League was our way of celebrating this sport and the athletes that follow it. We are looking forward to a great partnership with Mountain Dew for the upcoming SFL season.”

Catch the Friday Fight Nights live on Star Sports, Star Sports 2, youtube.com/sfl, and mixedmartialarts.com, onwards starting 29th March, every alternate Friday.