Silva no-shows media event, fined $50,000 by UFC
Although as a professional MMA athlete your primary job is to train and show up on fight night, another part of your job is talking to the media and being available to hype the event. Although it may not be your favorite part of the job, media events are a big part of the hype machine that the UFC has built to bring in fans and get people excited an event. For the most part the athletes are more than happy accomodate, as more fans and more viewers leads to more dollars.
Sometimes, however, for one reason or another, an athlete will make a wierd decision to miss such an event, as did UFC middleweight champion Anderson Silva today:
Silva (33-4 MMA, 16-0 UFC) was scheduled to talk with a few of Los Angeles’ largest media outlets on Tuesday but ultimately skipped the session and instead flew home to his native Brazil.
“We had a full media day set up for him in Los Angeles, and he just decided he didn’t want to do it, so he’s being fined $50,000,” UFC President Dana White told USA TODAY Sports and MMAjunkie.com (www.mmajunkie.com).
“He doesn’t like talking to the media, but it’s part of his contractual obligation,” White said. “Everybody wants more money, more money, more money, but nobody wants to sell the fight or go out and talk to the media. Talking to the media is part of your job, whether you like it or not.”
Silva was scheduled to appear on local TV and radio stations, as well as a luncheon with more than a dozen Los Angeles-area newspapers and websites.