Sonnen named ‘brand ambassador’ for Topps
Despite never having one a world title, Chael Sonnen is one of the most recognized UFC fighters today thanks in part to his self-promotion and recently was named brand ambassador for Topps in partnership with the UFC:
The Topps Company, Inc. and the Ultimate Fighting Championships today launched the 2014 Topps ® UFC Knockout card set, the most comprehensive and engaging collectible card product ever launched in the sport of Mixed Martial Arts. The launch of the 2014 set will feature special giveaways and promotional opportunities, including a “Golden Ticket” insertion in select sets where fans can win a chance to train with UFC star and new Topps ambassador Chael Sonnen.
“We are very excited to bring the UFC back to the market with this enhanced and expansive program,” said Jeremy Fullerton, Topps UFC Brand Manager. “There are no fans in any sport around the globe as engaged as those of the UFC, so we wanted to create a program that addresses that passion, from customized autograph and relic cards to new images of rising stars, current and past champions to this special promotion with Chael. We think there will be something here for the die-hard follower and the casual fan.”