White: Bellator PPV did not get 100k PPV buys

June 13, 2014

During the UFC 174 media scrum, UFC president Dana White was asked about reports that Bellator's debut foray into PPV got over 100,000 buys.

"Reports are that their pay per view did 100 buys, does that surprise you?" White was asked.

"Um, yah shocks me," said White, adding "because no it didn't."

White the mock questions the gathered media as to whether Bellator founder and CEO Bjorn Rebney knew what the Bellator 122 live gate was.

"Did he ever find out what the gate was?" asked White. "No, nobody ever got back to him on the gate?"

Ariel Helwani offered a blunt question.

"Do you think they made up that number?" asked the reporter.

White replied with derision.

"Well, he didn't know what the gate was. He doesn't know what his gate was, but he did 100,000 pay-per-view buys? The guy is a f--king clown, okay? Can you imagine having a night where you guys ask me, ‘hey, what did you do for a gate tonight?' and I was like, ‘I don't know.' 'When will you know?' ‘I won't.'

"It's like, yah you don't want to give out your gate, and yah you probably don't want to give out a real pay-per-view number either. It's like, that's why you guys are asking me if I give a s--- about what they're doing and if we're trying to go the same night to destroy them. I'm doing f---ing two events the same night sometimes on opposite ends of the world. Like I really give a s--t where they are and what they're doing."

Helwani pressed on.

"Do you even know what they did, for that pay per view?" he asked.

White, smiling, replied.

"I do," said White. "I knew the real number before they knew the real number."

Helwani continued.

"What was it, was it way lower?" he asked.

White brought the questions to a close.

"That's their business, you know?" said White. "Like his gate, what was his gate? I mean, that's his business."