White: Rousey will get the greatest media coverage in UFC history

Saturday, February 02, 2013

At UFC 157: Rousey vs. Carmouche on February 23, 2013 at the Honda Center in Anaheim, California, UFC women’s bantamweight champion Ronda Rousey will face challenger Liz Carmouche. Some fans criticized the decision to have Rousey headline a card with Dan Henderson on it.

UFC president Dana White has previously explained that the champion always headlines a card, and that he heard the same criticism of the lightweight division, which is now accepted by everyone everywhere, except, maybe, the UG.

In a recent interview, White offered another response to the ‘dorks.’

“Right now we haven’t even started promoting that fight,” said White. “In the lead up to this fight, you’re going to see coverage of Ronda Rousey like this sport has never seen. She’s going to be everywhere. The Los Angeles Times has been following her for about a month and she’s going to be getting a front page story. HBO Real Sports just got done shooting her, Time Magazine, everyone. The list goes on-and-on. The list of media sources that are going to covering this, no fighter in the history of UFC will have the kind of coverage Ronda will have.

“Nobody ever, if you look at all the guys like Chuck Liddell, Tito, Matt Hughes, nobody in the history of this sport has brought attention to the sport like Ronda Rousey will leading up to that fight. The mainstream media she’ll be pulling is ridiculous. Just the story in Forbes , she’s being put in the company of Durant, LeBron James and Tom Brady. That’s what these dorks on the Internet don’t see.”