White: See what happens
The UFC made their debut with FOX on November 12, 2011 with a one-fight teaser. That fight saw Junior dos Santos dethrone heavyweight champion Cain Velasquez via 64-second knockout. The quick knockout was seen by 5.7 million viewers.
Since then, the ratings on the subsequent FOX cards have seen declining numbers, with the low coming for UFC on FOX 3 and UFC on FOX 4, which pulled in 2.4 million viewers each.
People that care about such things pointed to the declining numbers and went into full “the sky is falling mode,” a ridiculous leap considering the deal with the UFC and FOX is still in its infancy.
One person that has not panicked is UFC president Dana White, and if one is to believe the words he offered to the media following UFC 154, neither have the folks at FOX:
“You guys are always so focused on the ratings and all this s**t, we’re in a long-term deal with FOX, we’re not going anywhere and we might even be in a longer term deal with FOX.”
Asked to elaborate on that comment, a smiling White simply replied “see what happens.”