White on how ‘Money’ makes so much money
Floyd Mayweather Jr is reportedly making $100,000,000 for fighting Canelo Alvarez last Saturday. That is more money than any athlete, or any performer has ever been paid for a single day’s performance.
The bout is the highest-grossing PPV fight of all time, generating $150 million in revenue from 2.2 million buys. UFC president Dana White, who profoundly understands PPV revenue in the fight business, breaks down how ‘Money’ does it
“Let’s face the facts,” said White. “Floyd Mayweather, when he was ‘Pretty Boy Floyd,’ not that many people were interested. When he became ‘Money Mayweather,’ he became this huge personality. I’m in this business. We create these shows to sell fights and entice people into these characters.
“I watched [Showtime’s four-part “All Access” series] show, Floyd knows how to do it. Floyd took this money side, he’ll go out on one of the shows and bring a stack of money and buy a car. And it’s entertaining. People, whether they like it or they hate it, they’re invested in the fight. one way or the other – whether they want to see Floyd lose or win. He’s done a great job of selling himself that way.”