Wednesday, April 18, 2018

As Executive Producer for Semaphore Entertainment Group, in just six months the MIT and UC-Berkley grad Campbell McLaren developed, branded, and promoted the inaugural Ultimate Fighting Championship. Now he is doing it again, with Combat Americas.

On Friday, April 13 Combate Estrellas 1 and Bellator 197 went head to head, Combate on Univision and Bellator on Paramount. A characteristically ebullient McLaren reported the outcome.

Jesse Holland for MMA Mania reports that Friday’s broadcast on Univision got 583,000 total viewers, including 296,000 in the key 18-49 year old demographic. Combate also got 261,000 streamers on Facebook Live, and 4 million viewers in Mexico. And Bellator was in a more desirable time slot.

“We are clearly the No. 2 U.S. promotion and coming after No. 1,” said McLaren. “We already beat UFC in Spain and Mexico. Estrellas did one-third of UFC at its top rating at 8-9:00 pm and we nearly matched their last hour. Typically, Spanish is 15 percent of the general market and we were 30 percent of UFC. And they were in prime time.”

Combate Estrellas 2 takes place this Friday, April 20, in Monterrey, Mexico. If you like fighting from the heart, watch it.