ONE boss: Why we have platinum sponsors and others don’t

Monday, August 07, 2017

ONE Championship debuted in the Philippines in 2012 and drew over 12,000 fans to The Big Dome in Quezon City. The promotion has held nine more since, most recently “ONE: Kings of Destiny” in April, which featured Filipino fighter Eduard ‘Landslide’ Folayang successfully defending ONE lightweight belt vs. Malaysia’s Ev ‘E.T.’ Ting; it was the most watched MMA show in the Philippines to date.

Michael Angelo S. Murillo for Business World Online recently spoke with ONE Chairman and CEO Chatri Sityodtong about the future of MMA in the Philippines, and his vision for the company.

“The growth of ONE and the mixed martial arts culture in the Philippines has been massive,” said Sityodtong. “We plan to do four events there next year. We usually do one or two [in the Philippines] but next year we will have a record number of events in the Philippines.”

“Having one of the highest, if not the highest ratings for a live sports event in the Philippines, including the National Basketball Association and the Philippine Basketball Association, in history, shows [how good the Philippines is for mixed martial arts and ONE Championship].”

“If you look at the brands that are partners of ONE Championship and compare it to any mixed martial arts brand in the world we have by far the most platinum brands. We have Disney, Haier, Canon, and L’Oreal, among others, and the reason is because we do not espouse violence, we don’t espouse hatred or negativity.

“These global brands understand that we want to celebrate Asia’s greatest treasures and Asia’s deep-rooted values and unleashing real-life superheroes, which is why I think these brands decided to come on board with ONE when they could have easily been part of other MMA brands but they decided not to.”