ONE founder receives CEO of the Year award
ONE Championship (ONE), the largest sports media property in Asian history, has announced that on November 7, Chatri Sityodtong, Chairman and CEO of ONE Championship, is scheduled to receive the 2017 InfluentialBrands Top CEO of the Year award at the 2017 CEO Asia Conference organized in conjunction with Deloitte.
The award, which is given to CEO’s who have proven exemplary in various areas, namely: exhibiting strong business leadership, building confidence from stakeholders, and fully embracing Branding as part of the business strategy.
Established in 2011, ONE’s tireless efforts to bring Asia’s unique flavor of martial arts to fans all over the world has seen the company achieve incredible success, landing major partnerships which include deals with Disney, Marvel, LG, Kawasaki, Panasonic, Haier, NagaWorld, Universal Music Group and Tune Talk, to name a few. The company’s ability to form deals that are mutually beneficial to all parties has been essential in its growth.
“I am truly honored to be selected as Asia’s Top CEO for 2017 by Deloitte and Influential Brands,” said Chatri on his social network. “To be frank, this award came as a complete shock and surprise. I don’t work for recognition or awards. I work because it is an expression of my soul, and because I want to change the world for the better. That being said, I am full of gratitude and appreciation for every blessing in life. I had no clue that such an award existed, let alone ever thought that I deserved to win anything for doing what I love.
“It is humbling to stand with my fellow CEOs who have won this prestigious award in the past: Thapana Sirivadhanabhakdi, CEO of ThaiBev; George Quek, Chairman of BreadTalk Group; Anthony Tan, Co-Founder and CEO of Grab; Michael Tan, Co-Founder and Group CEO of Fullerton Healthcare Corporation; Richard Eu, CEO of Eu Yan Sang International; David Chiem, Founder, CEO and Chairman of Mindchamps Holdings; Alain Ong, CEO of Pokka International, and many others.
“However, the truth is that I stand on the shoulders of the great men and women of Team ONE. They deserve all of the credit for our achievements. Without a doubt, Team ONE is the world’s greatest sports media team. Thank you to my team at ONE Championship for your passion, excellence, and inspiration in pushing our dream forward together! I am blessed to serve you as your leader. #gratitude”
InfluentialBrands is a think-tank formed to gain consumer insights through various methods of research. Leveraging on more than 19 years of branding knowledge, know-how and expertise in Asia, InfluentialBrands seeks to provide knowledge, raise awareness of desirable brands, celebrate the unique aspects of Asian-based businesses and our rich Asia’s brand heritage.
It has been a phenomenal 2017 for ONE Championship, Asia’s largest sports media property. Led by Sityodtong, the martial arts organization has achieved sensational growth, marking significant increases in social media influence and television distribution in the past three years. The company has managed to garner a whopping 8.3-billion social media impressions in 2017 from just 352-million in 2014, which is more than a 23x increase. Social media video views is even more impressive, totaling 1.5-billion across multiple platforms compared to 312 thousand just three years prior.
Furthermore, ONE Championship has posted astronomical increases in global TV distribution, now being broadcast to a potential one-billion viewers in over 128 countries worldwide. In the past three years alone, ONE has come to a peak TV ratings share of 1-2% to a staggering 11-36% projected by the end of 2017. That is up to 36x the amount of growth. In comparison, TV ratings in Asia for global sports media properties such as the EPL, F1, and the NBA only sit at 1-6%. This includes an increase in annual TV broadcast per core country, coming from 12-18 hours to a phenomenal 100-2800 hours, a more than 230x spike.
In addition, the martial arts promotion’s recent highlighted growth has already seen it rival the growth of Formula One (F1), the highest class of single-seat auto racing sanctioned by the Fédération Internationale de l’Automobile (FIA). ONE Championship, which launched in 2011, is scheduled to hold 24 events in 2018, compared to F1 which is scheduled to hold just 21 events. ONE’s 1-billion potential global broadcast reach is coming close to F1’s 1.5-billion. On the social media front, ONE is completely crushing the competition, with a more than 5-million user fanbase with over 1.3-million average Facebook video views. In contrast, F1 has only registered 3.86-million with 400,000 average views.
While 2017 certainly continues to be spectacular for the promotion, 2018 already promises to be even better as ONE Championship pulls out all the stops to become the global leader in martial arts and sports entertainment. ONE announced earlier this year its blockbuster 2018 calendar featuring 24 massive events taking place in iconic cities across Asia. The promotion continues to set the bar for authentic world-class martial arts, bringing a unique experience to fans all over the region. Apart from events previously held in major Asian cities, ONE Championship also introduces inaugural events in new markets South Korea and Japan.