UFC 225 poster is unusual
UFC 225: Whittaker vs. Romero 2 will be held on June 9, 2018, at the United Center in Chicago, Illinois. It’s an amazing card.
Main Card (PPV)
Robert Whittaker (c) vs. Yoel Romero: For middleweight championship of the world.
Rafael dos Anjos vs. Colby Covington: For the interim welterweight title.
Holly Holm vs. Megan Anderson: Former bantam champ vs. future feather challenger
Alistair Overeem vs. Curtis Blaydes: Former title challenger vs. future title challenger
CM Punk vs. Mike Jackson: Perfect match up – 0-1 vs. 0-1.
Prelim Card (FOX Sports 1)
Joseph Benavidez vs. Sergio Pettis: Former title challenger on 6-fight win streak vs. future title challenger
Claudia Gadelha vs. Carla Esparza: Former title challenger vs. former champ.
Andrei Arlovski vs. Tai Tuivasa: Former champion vs. undefeated Bam Bam.
Rashad Evans vs. Anthony Smith: Future Hall of Famer vs. decade vet who won bonuses in 2 of last 4 fights.
Ricardo Lamas vs. Mirsad Bektic: Former title challenger vs. 13-1 monster
Prelim Card (UFC Fight Pass)
Rashad Coulter vs. Allen Crowder: Either fighter could beat Punk and Jackson at same time.
Mike Santiago vs. Dan Ige: Ditto
Bobby Green vs. Clay Guida: CLAY GUIDA is the first fight of the event!
In yet another sign that MMA is not a completely real sport, the two 0-1 fighters made it onto the poster.
— UFC Aus/New Zealand (@UFC_AUSNZ) April 21, 2018
The simple fact is that the dominant stakeholders in MMA are all for-profit companies, with a responsibility to investors to maximize revenue. Other mainstream sports are governed by non-profits. Selling more jerseys doesn’t get you into the superbowl playoffs, but in combat sports, for better and for worse, it does.