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UnderGround Forums >> TUF 18 Episode 2 Ratings Up, Averages 870k Viewers


9/12/13 8:55 PM
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Chris27
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TopGrinder - I'm still waiting on the UFC shill to post season after season TUF numbers Phone Post 3.0

We know dude, past seasons have done better but if you seriously arent taking into account a new network in an estimated 10-15 million less homes than Spike and FX you are an idiot. 

 

9/12/13 9:01 PM
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Stonemann
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Se7enout - 
Lynchman - 
B_Goetz - 
DatSpider - I feel like this is relevant here:

Ariel Helwani ?@arielhelwani 17h
After factoring DVR viewing, ratings 4 ep 1 of TUF went from .66 to .85, total viewers from 762k to 1.006mil, & men 18-49 from 388k to 497k.

Advertisers don't care about DVR viewers.

Interestingly enough, Spike makes a point of sending out the Bellator Fight Master DVR numbers to the media.

If anyone here actually thought this season of TUF was going to average over one million, you were dreaming.

The first 6-12 months of FS1 are going to be rough, so will the UFC content during that time.

Is Fox happy? I am sure they are. Will the UFC be happy? Likely not, but they are working with Fox to build the channel and will put a positive spin on things.

The numbers are bad by TUF standards, but very good based on the channel and the small audience it has.

Remember Bellator on MTV2? A lot of homes have MTV2, but very few watch it. The numbers weren't great for Bellator, but they were solid by MTV2 standards. I think MTV2's biggest audience ever was just over one million viewers.

Spike puts the DVR numbers out because they are trying to save face. They want to be seen as UFC's equal which they clearly are not.
As far as ufc being happy... They absolutely are happy. Here is why. The ufc is not losing viewers and putting stacked cards on free tv for nothing.
They know that eventually their loyalty to fox will payoff. More money, more fox cards weekly live fight series.
The ufc is taking a minor hit now but will be rewarded ten fold and they know this.
The numbers are bad for the tuf series but great for fox. Wait and see what happens with fox and ufc. This time around fox got one hell of a bargain, when the new fox deal is made everyone will understand why the ufc did what they did. And in the end it will be great for all MMA fans.

good post
9/12/13 9:20 PM
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TheRaider
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It doesn't help that FX's best show is on at the same time as TUF.
9/12/13 9:29 PM
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MMALOGIC
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Edited: 09/12/13 9:33 PM
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TopGrinder - I'm still waiting on the UFC shill to post season after season TUF numbers Phone Post 3.0

 

the last season of tuf on spike (tuf 14) averaged 1.5m viewers. 

the first season of tuf on FX (tuf 15) averaged 1m viewers.

the second season of tuf on FX (tuf 16)  averaged 830k viewers.

the third season of tuf on FX (tuf 17) averaged 1.3m viewers.

Obviously context is important here... the UFC had been on spike since 2005 and after 14 seasons it was still pulling 1.5m viewers which is a great number.

Moving to another network hurts but then you have to also consider the friday night timeslot on fx.  When the show went to a better night (tuesday) the average went back up (1.3m).

The show moved again... this time to a network with an average audience of less than 200k compared to 1m on fx.  if you're pulling 800k on a nework that averages 200k you have a strong product.

At this point FS1 will take 870k every night of the week and twice on sunday if they could.

For zuffa it's a short term hit for a siginificant long term potential payoff. 

It seems that around 800k will follow the ufc wherever it goes (as long as it's accessible).  That's a good base on a brand new network but it needs to keep growing.  The good news is, there's no more moving around for the foreseeable future...  it's just Fox and fs1 now (with some fs2).

The biggest factor here is that the second episode almost always dips down for most seasons... this time it jumped up.  That's a very, very good sign. As long as they dont drop to the 500k to 600k levels the building process shouldnt hurt too much. 

Over the next 12 to 18 months we're going to get a better idea of the actual potential for this deal.

 

 

9/12/13 9:33 PM
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JimmersonzGlove
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Glad to see the numbers are up. They hyped the hell out of it during NFL this past Sunday.

9/12/13 9:58 PM
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MMAzombie
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TopGrinder - Not breaking a million is very bad. This is on pace for one of the lowest rated TUF series ever. Now it is time for Dana to spin this shitty news into something great... Phone Post 3.0

Let me put this in a a way that even someone like you can understand...
If a tv station has say an average (an average is obtained by adding several numbers together and then dividing this total by the number of numbers you just added)10 viewers (unlikely yes but I am keeping numbers small so it is easy for you to understand) anyway if a station has an average of 10 viewers this is the stations fan base. This means that no matter what is on they can count on at least 10 people watching.
Now if a show or in this case a promotion obtains 11 or more viewers anything over 10 are the viewers that tuned in to watch that show and only that show.
If a show or promotion is at 10 viewers then that means the only people watching are the people that will watch that Chanel no matter what is on. At this point they are living off the stations fan base and doesn't really have a fan base of their own.
Now if a show or promotion were to pull 9 or less viewers this is VERY bad. As this means the stations loyal viewers are changing the Chanel because they dislike the show or promotion so uch that they went looking for ANYTHING else.

Fs1 has an average of 120k viewers. Tuf pulls 7 times that. This is not very bad. This is very good.
But if a tv station like spike who has an average fan base of over 1 million and a show like.. Ummm? I don't know? Bellator pulls ratings in the 700k range... THAT IS VERY BAD.
Not how it works at all.
If a channel averages 1 million viewers for a reality show like Ink Masters that's had 0 to do with what a sports show averages.

Example my sister watches Big Brother on CBS but doesn't watch the NFL game in the morning. She is part of the average viewership for BB but not for NFL

So if 1 million ppl watch Ink Masters and 700k watches Bellator you get this

Ink Master 1 million
Bellator 700k

Thats all that matters, then the station decides if the cost of the program is worth the viewership Phone Post 3.0
9/12/13 10:08 PM
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meco24
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Last week's episode aired during a mma hangover after a 7 day bender. Phone Post
9/13/13 1:08 AM
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Rox19
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yay!
9/13/13 4:39 AM
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Standup29
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MMAzombie -
Se7enout -
TopGrinder - Not breaking a million is very bad. This is on pace for one of the lowest rated TUF series ever. Now it is time for Dana to spin this shitty news into something great... Phone Post 3.0

Let me put this in a a way that even someone like you can understand...
If a tv station has say an average (an average is obtained by adding several numbers together and then dividing this total by the number of numbers you just added)10 viewers (unlikely yes but I am keeping numbers small so it is easy for you to understand) anyway if a station has an average of 10 viewers this is the stations fan base. This means that no matter what is on they can count on at least 10 people watching.
Now if a show or in this case a promotion obtains 11 or more viewers anything over 10 are the viewers that tuned in to watch that show and only that show.
If a show or promotion is at 10 viewers then that means the only people watching are the people that will watch that Chanel no matter what is on. At this point they are living off the stations fan base and doesn't really have a fan base of their own.
Now if a show or promotion were to pull 9 or less viewers this is VERY bad. As this means the stations loyal viewers are changing the Chanel because they dislike the show or promotion so uch that they went looking for ANYTHING else.

Fs1 has an average of 120k viewers. Tuf pulls 7 times that. This is not very bad. This is very good.
But if a tv station like spike who has an average fan base of over 1 million and a show like.. Ummm? I don't know? Bellator pulls ratings in the 700k range... THAT IS VERY BAD.
Not how it works at all.
If a channel averages 1 million viewers for a reality show like Ink Masters that's had 0 to do with what a sports show averages.

Example my sister watches Big Brother on CBS but doesn't watch the NFL game in the morning. She is part of the average viewership for BB but not for NFL

So if 1 million ppl watch Ink Masters and 700k watches Bellator you get this

Ink Master 1 million
Bellator 700k

Thats all that matters, then the station decides if the cost of the program is worth the viewership Phone Post 3.0
Im no expert but if all programming is used to get the avg viewers I woukd believe that is the network avg, no?

If you are doing less than the network avg, that is bad no matter what you label the avg viewer number. If you do better than the network avg that is good for the network. While the numbers may not live up to producers expectations or justify cost, more viewers than the avg is a win for the network.

Looking at FS1's avg ratings it is hard to look at what TUF is doing as not good. That does not make the numbers great or change it is the lowest (or one of the lowest) they have done. You just have to take some things into consideration when you are factoring a new channel that people only seem to watch when UFC programming is on.

Anyone know what UFC Tonight does as far as ratings? Phone Post

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