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6/17/10 8:39 AM
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Strikeforce held a special six-bout fight card Wednesday night in conjunction with the E3 Gaming Convention in Los Angeles at the Nokia Theatre.

Strikeforce CEO Scott Coker later stated that the event unofficially drew an attendance of 5,259 for gate receipts of $418,061.

Coker estimated that the attendance was over 90 percent of capacity in the intimate setting.
 

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Payout Perspective:

The gate is lower than previous Strikeforce on Showtime cards, but if you look at the per ticket averages, it seems to have drawn fairly well.

As a whole, the event was excellent and Strikeforce likely won itself some new fans. However, we’ll have to wait and see how well-viewed the broadcast was (which is one of Strikeforce’s problems). It doesn’t get a ton of exposure on Showtime; so, even if the fights are great, the broadcast doesn’t benefit from the same increase potential that a more widely viewed cable network like Spike or Versus might afford.

This problem is then compounded by the infrequency in Strikeforce’s communication with the media and fans.  It doesn’t do enough to generate interest in the majority of the MMA fanbase, let alone casuals. Plus, the company will nearly be top-of-mind after a great event like last night’s, but then seemingly vanish off of the face of the earth for a few weeks (…or six).

Hopefully, this card and the Fedor-Werdum fight can help them generate some sustained momentum moving into this summer.



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