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UnderGround Forums >> Coker: If SF is profitable, it will continue


3/25/11 4:11 PM
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Underground News
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The Underground News, Editor
 

“At the end of the day, [the UFC] gave the WEC a good opportunity to try to flourish,” the Strikeforce CEO said Wednesday on the Sherdog Radio Network’s “Beatdown” show. “I just think it didn’t pan out the way they wanted. That’s why inevitably it went the way that it did.”

The WEC ended up merging with the UFC, a move that could also await Strikeforce in the future.

“I think our brand name is very strong,” Coker argued. “I think it’s stronger than it’s ever been and I think the Showtime relationship has been good for everybody and good for mixed martial arts and has given a lot of fighters some great opportunities. If we can continue to grow and continue to build this business the way that we have been … if we’re profitable and the company is doing very well, then I don’t see why it would not continue.”

Coker said Strikeforce’s contract with Showtime could extend to 2014. He doesn’t expect the promotion’s relationship with the network to change.

read entire article...

listen to the full interview (beginning at 43:40)...


3/25/11 4:40 PM
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da Vinci 81
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I could see it being used as a farm system of sorts. A place for up and coming prospects to fight until they're ready to make the jump into the UFC. Might work well staying as a regional promotion in California because it already has an established name and fan base.
3/25/11 5:44 PM
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Coolface_Awesomeson
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Coker drinkin' that Kool-Aid.

UFC has a chance to make their brand name synonymous with the name of the entire sport (i.e. UFC=MMA). They're not gonna let that opportunity get past them.
3/25/11 6:09 PM
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Ktaco
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define profitable in Zuffa's terms, it will crumble...
3/25/11 6:29 PM
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AmericanPsychoMMA
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 Why wouldn't Zuffa not want Strikeforce to do well?  Isn't the more money SF makes better for Zuffa as a business?

"Business as usual"

DFW
3/25/11 7:19 PM
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JerodR
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Personally I think they should be renamed and have two different leagues of the UFC. Then each January the Champions from both leagues face off for some type of a title. Kind of like MLB does with the World Series.
3/25/11 8:20 PM
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Victor Parlati
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One of the worst that has ever happened within the short history of mma: Zuffa buying STRIKEFORCE.

Because the plan is to make STRIKEFORCE disappear (like all the other mma productions that Zuffa bought).

Once Zuffa/UFC gets a complete mma monopoly - it's all downhill from there.

Second rate fight cards (ie.- one headline event, and the rest is mediocre)...

Lots of excellent fighters disappearing (Zuffa won't offer all those STRIKEFORCE guys the money they should be getting to fight - and a whole bunch of them will be gone)...

PPV prices will eventually go through the roof...

As will prices to watch the fights in person.

And then the Vince McMahon Jr. show will begin within mma - staring Dana White as Vince.

Lots of nonsense story lines and manufactured feuds.

3/25/11 9:53 PM
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MMALOGIC
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IF showtime wants to continue in the MMA business why would they want to continue with Zuffa's red headed step child instead of the UFC which is the premiere brand.

And the kicker is without showtime Strikeforce cant be profitable.
3/25/11 10:33 PM
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Ep32nv
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The thing is that Strikeforce alone would have to be considered MORE profitable than the UFC would be if it was the only major org. Phone Post
3/26/11 9:36 AM
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Coolface_Awesomeson
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Zamiel - 
Coolface_Awesomeson - UFC has a chance to make their brand name synonymous with the name of the entire sport (i.e. UFC=MMA). They're not gonna let that opportunity get past them.

I don't think that's possible, in any lasting way.


Possible? Definitely.
In a lasting way? Definitely possible.

The hardcore fans are always gonna call it MMA. If for no other reason than for pure spite against UFC. But, sooooo many people outside of the hardcore fans already call the sport UFC already. As long as there is no other prominent league on U.S. soil then yes, I think 75% of *Americans* who watch the sport 10 years from now will refer to it as UFC.
3/26/11 9:55 AM
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FadeToBlack
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The assumption that most people call the sport "UFC" is an overstatement. Most who watch sports (NFL, MLB, NBA) watch SportsCenter which regularly gives ticker updates with "MMA" as the sport, has a show called "MMA Live" on the channel menus and routinely refers to the sport as MMA. Older people and women might call it "UFC" or "ultimate fighting" because they've been out of the loop since the time the sport was called "mixed martial arts."
3/26/11 10:06 AM
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BlackRainNinja
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I don't think they can can SF just yet....They have production deals in place with ShowTime for 2 years so Zuffa would have to buyout those contracts most likely before they could fold SF unless maybe SF was losing money then maybe they could fold it without having to do that.

Not sure about all the legal matters but I do know I heard the ShowTime deals are for about 2 more years so they may keep SF around for at least that long then merge when they launch into China or soemthing.
3/26/11 10:18 AM
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Coolface_Awesomeson
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FadeToBlack - The assumption that most people call the sport "UFC" is an overstatement. Most who watch sports (NFL, MLB, NBA) watch SportsCenter which regularly gives ticker updates with "MMA" as the sport, has a show called "MMA Live" on the channel menus and routinely refers to the sport as MMA. Older people and women might call it "UFC" or "ultimate fighting" because they've been out of the loop since the time the sport was called "mixed martial arts."


I see what you're saying, but just from personal experience, there are many people that I run into in bars who refers to the sport as UFC or are not aware that there are any other MMA leagues in operation and thus will still say, "What's going on in the UFC?" ; "Any good fights comin' up in the UFC?"
3/26/11 10:55 AM
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BanjaCop
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Coker's not an idiot, hes saying what he needs to say right now. Phone Post
3/26/11 11:25 AM
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orcus
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Second rate fight cards (ie.- one headline event, and the rest is mediocre)...

Lots of excellent fighters disappearing (Zuffa won't offer all those STRIKEFORCE guys the money they should be getting to fight - and a whole bunch of them will be gone)...


This is absurd. If the "excellent" guys aren't getting paid and aren't getting enough fights to make a living, another org will necessarily fill the void. That's the way the world works.
3/26/11 12:36 PM
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Mayweedz
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Hopefully there will be a place for Strikeforce on the MMA map. Excellent place for young B level fighters who are working their way up to the bigger league. Also a good place for A level fighters who are on a loosing slump and who need some time to reajust their game. May also become a good place for aging legends who aren't as competitive anymore but whom still have the ability to draw in viewers. The UFC really is doing a lot of payper views with a lot of diferent fighters right now. A lot of these cards are not well stacked. I kind of wonder how long they can keep it up. The quantity, quality, and pay per view cost of these shows might eentually lose their novelty. A lot of people are getting tired of paying for these pay per views. I would love to see some crossovers. I think some strikeforce fans who typically do not buy UFC pay per views would occasionally pay to watch a crossover of some of their favorite strikeforce fighters in the UFC. Showtime is a great way for Strikforce to build up the names and recognizability of certain fighters to fans (like me) who are too cheap to buy every UFC that is so frequently coming out. UFC vs Strikeforce could be a neat angle, and if strikeforce starts winning too much Dana can just stick the winning Strikforce fighters in the UFC.
3/26/11 1:52 PM
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Victor Parlati
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"This is absurd. If the "excellent" guys aren't getting paid and aren't getting enough fights to make a living, another org will necessarily fill the void. That's the way the world works."
...............

***AND that's the whole point: WHAT OTHER ORGANIZATIONS?

They are quickly becoming extinct - thanks to Zuffa buying them up and then dissolving them.
3/26/11 3:36 PM
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ferocitytv
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UFC will let Strikeforce live as long as it's profitable? That sounds like double speak with some pretty vile subtext. Strikeforce wasn't profitable. That's why Coker sold it. He's essentially announcing that Strikeforce is going to be absorbed by the UFC with a statement like that. I don't think Dana is going to keep around a promotion that could dilute the UFC's brand recognition. As for the tv contracts, I'm sure the UFC is meeting with Showtime to "readjust" their programming. I bet they're pitching new types of programming that will further enhance their UFC brand recognition and ground Strikeforce into the dirt. Entourage style reality show anyone with Dana as the star? Rival fight camp show ending with the two rival camps facing each other on a new Showtime sports special? The options are endless and I'm sure all these options leave Strikeforce out of the picture. Dana didn't buy this rival promotion to keep it from diluting fans attention and interest away from the UFC.
3/26/11 7:04 PM
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FingerorMoon
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ferocitytv - UFC will let Strikeforce live as long as it's profitable? That sounds like double speak with some pretty vile subtext. Strikeforce wasn't profitable. That's why Coker sold it. He's essentially announcing that Strikeforce is going to be absorbed by the UFC with a statement like that. I don't think Dana is going to keep around a promotion that could dilute the UFC's brand recognition.


LOL 'vile subtext'
3/27/11 9:50 PM
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da Vinci 81
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KingstonHawke - 
da Vinci 81 - I could see it being used as a farm system of sorts. A place for up and coming prospects to fight until they're ready to make the jump into the UFC. Might work well staying as a regional promotion in California because it already has an established name and fan base.


Sounds nice, but it doesn't make business sense. Zuffa only is the majority owner of Strikeforce. Why settle for majority, when you can start your own "other" promotion, and make ALL of the profit. Business is about cutting out the middle-man, so unless if Coker accepts a buy-out expect him to to fade away with all of Strikeforce when all contracts have expired.

What? Didn't Zuffa buy the whole thing? Where did you read Coker still owns a part of Strikeforce?

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