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UnderGround Forums >> SF: Melendez vs. Masvidal draws 430,000 viewers


12/20/11 11:20 PM
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Underground News
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Strikeforce earned an average of 460,000 viewers for its live Saturday broadcast of “Melendez vs. Masvidal” on Showtime.

Sherdog.com on Tuesday confirmed the figure with an industry source, who also revealed that the program earned a 1.35 household rating.

Headlined by a lightweight title bout between champion Gilbert Melendez and Jorge Masvidal, the Dec. 17 event emanated from the Valley View Casino Center in San Diego, Calif. Melendez retained his 155-pound strap, outpointing his scrappy challenger en route to a unanimous decision victory.

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12/20/11 11:25 PM
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Stu Cazzo
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Those are incredible numbers for Showtime...
12/20/11 11:28 PM
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orcus
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 Impressive. Too bad it didn't end up being one of their better nights of fights.
12/20/11 11:38 PM
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Immaculata
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Good.
12/20/11 11:46 PM
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feds2000
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fdsf
12/21/11 12:26 AM
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FerrozzoFan
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 don't know or understand what makes a good number or a success for showtime but those seem pretty good for the line up they had.
12/21/11 12:52 AM
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slamming
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The card was unappealing and did not deliver.
12/21/11 12:54 AM
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Chris
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 no expert, but sounds like a great number for a premium channel?
12/21/11 1:04 AM
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whistleblower
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The ratings show signs of resuscitated life, but why would those numbers be "incredible" for Showtime when out of the 8 major Strikeforce events this year (i.e., aside from Challengers events), the ratings for this one were actually below average and just the 6th highest of the year?

The numbers are still positive news in that it is a healthy rebound from the previous major Strikeforce broadcast, which did an abysmal 274,000 viewer average, the lowest of the year - although this last Strikeforce also benefited from the Super Six World Boxing Classic as a direct lead-in, which averaged 495,000 viewers and a household rating of 1.43, immediately before the Strikeforce broadcast - which then actually lost viewership from the boxing.

And for further context as to just how well or poorly this last Strikeforce really did for Showtime, relative to other events this year:
Despite a strong combat sports lead-in with the finals of the Super Six Wold Boxing Classic, this past weekend's "Strikeforce: Melendez vs. Masvidal" event drew just 460,000 Showtime viewers.
...
The figure serves as just the sixth-highest mark of Strikeforce's eight "Arena Series" events to air on Showtime in 2011.
...

The complete list of viewership totals for Strikeforce's 2011 "Arena Series" events includes:

1. "Strikeforce: Fedor vs. Silva" (February 2011): 741,000 viewers
2. "Strikeforce: Overeem vs. Werdum" (June 2011): 624,000
3. "Strikeforce: Fedor vs. Henderson" (July 20011): 571,000
4. "Strikeforce: Diaz vs. Cyborg" (January 20011): 561,000
5. "Strikeforce: Diaz vs. Daley" (April 2011): 528,000
6. "Strikeforce: Melendez vs. Masvidal" (December 2011): 460,000
7. "Strikeforce: Feijao vs. Henderson" (March 2011): 412,000
8. "Strikeforce: Barnett vs. Kharitonov" (September 2011): 274,000

(http://mmajunkie.com/news/26614/strikeforce-melendez-vs-masvidal-ratings-showtime-nets-460000-viewers.mma)

So again, solid and substantially better numbers than the last event, but hardly "incredible" for Showtime.
12/21/11 1:08 AM
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FryedTakayama
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Edited: 12/21/11 1:09 AM
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Not bad....
12/21/11 1:11 AM
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crowbar
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Edited: 12/21/11 1:13 AM
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What`s going on? If they were to report a 1.35 rating for TUF that would be about 1.5 million viewers.
12/21/11 7:50 AM
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JeremyLambert88
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I think anything under 500,000 is a disappointment. This one was at least close to that line.

Like most Strikeforce cards, this one wasn't promoted well, although it did have the momentum of Showtime/SF announcing their new deal. The Super Six lead-in apparently meant nothing as that drew under 500,000 viewers as well. The 10:30 timeslot isn't doing them any favors either.

We'll see what happens January 7 during the Showtime free preview weekend when 60 million homes have access to the network. It's a pretty lackluster card but if it's promoted well (not a given), it should still do over 500,000.
12/21/11 9:37 AM
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ironkong
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good for them..people on here bashe dthe hell out of sf. I do hope Zuffa stands by their word and builds it.
12/21/11 10:37 AM
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liquidrob
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ironkong - good for them..people on here bashe dthe hell out of sf. I do hope Zuffa stands by their word and builds it.


build it?

SF already was built, did better numbers a lot of time, this number isnt even great considering they had a huge boxing fight as a lead in

The live gate tanked also, Zuffa has done nothing to build it and it's making less money than SF was making before they bought it

Zuffa has done a worse job promoting SF than the previous owner did, SF was actually promoted pretty good for the budget they were working with before being bought by Zuffa

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