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UnderGround Forums >> Buffer: Going back to just 'It's time'


8/28/12 10:15 PM
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Underground Blog
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During the last few events, UFC ring card announcer Bruce Buffer seemed to have changed his famous announcement of 'It's time' to 'It's fight time'. This led to speculation in the media, (well maybe just on the UG), that Buffer was unable to use the phrase because of some existing copyright. Either way, fans were not happy with the change.

Good news is, this was just temporary and everything will go back to normal for the next event:

You know, the question has come up and it's the last time you'll hear me say it. Basically I was just trying out a couple things. I'm going through some marketing aspects and that's really all I can tell you right now, I wanted to try something for marketing purposes.

But 'It's time' is mine, we all know that. And basically that's where it's at. It's all I can tell you.

interview by MiddleEasy...


8/28/12 10:17 PM
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Hocky Balboa
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It's about tiiiiimmmmmme! Phone Post
8/28/12 10:58 PM
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the geek
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Edited: 08/28/12 10:59 PM
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Hocky Balboa -  It's about tiiiiimmmmmme! Phone Post

Not bad sir.

I chuckled

  
8/28/12 11:01 PM
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hellride
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I was hoping you'd go to Sppppliiiittssss TTTIIMMMMEEE, then drop into the splits for the rest of the intro. JCVD style... mullet over Bruce.
8/28/12 11:25 PM
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Strugglezworth
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Thank you Jeezus no more fight time
8/28/12 11:33 PM
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BBQ@bendos
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Good! And keep it that way :) Phone Post
8/28/12 11:33 PM
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Immaculata
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Edited: 08/28/12 11:36 PM
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Come on, Man.....
8/28/12 11:41 PM
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random_perv
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He patented it but it never would as money making like lets get ready to rumble. Phone Post
8/28/12 11:45 PM
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omlet de fromage
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Phone Post
8/28/12 11:46 PM
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ima zombie
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Thank god Phone Post
8/28/12 11:46 PM
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ima zombie
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omlet de fromage - Phone Post
Lololol great gif Phone Post
8/28/12 11:59 PM
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Bruce_Buffer
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Iiiiiiiiiiitssss fffiiiiiightiiiiiiime Phone Post
8/29/12 12:39 AM
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Fedoral Crime
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UGCTT_painbringer -  bruce ... just annouce the fight and dont try to be a "personality" in the cage. it's pathethic.

it's like that zz top ref who is trying to be a personality in the cage by saying "you ready? you ready? HANDLE IT"

really???... really???





 That Strikforce ref? Did he actually say that? LMFAO!! Just when I thought he couldn't get any dumber he goes & says something like that .  . .AND TOTALLY REDEEMS HIMSELF!!!
8/29/12 12:41 AM
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spliff
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 ??????
8/29/12 12:41 AM
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spliff
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 ??????
8/29/12 1:38 AM
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GNPfan
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I suggested on this forum a few years ago that Buffer should change "It's time" to "It's Fight Time" and I think he should keep it to "It's Fight Time". When he says it's time I always want to say time for what? Time to go get a beer before the fight starts? Time to take a leak during the introductions? No!! It's fight time!!
8/29/12 8:11 AM
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Dedicated1
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Edited: 08/29/12 8:15 AM
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i don't even give a shit.
8/29/12 8:33 AM
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hockey
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Someone has a lot of free time on their hands worried about Buffer!
8/29/12 8:38 AM
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i remember halloween
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 I'd like to see Buffer go old school and repeat everyone's last name.

In this corner, Chael Sonnen........Sonnen.
8/29/12 9:03 AM
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groundfighter2000
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this is considered news?! fuck
8/29/12 9:10 AM
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XP Ali
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I don't know, but I know that recently he's had some very snappy wardrobe choices and I approve of the showmanship.
8/29/12 9:14 AM
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clayclamitia
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Every time it was said I couldn't help but repeat it in Borat's voice. Good riddance. Phone Post
8/29/12 9:20 AM
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Stone Free
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 Thank god, "It's fight time" was just too awkward.
8/29/12 9:25 AM
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Willin_But_Not_Chaeble
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Let me cut through the fog for you:

I read something a few days ago that Bruce just started some business venture called "It's Time!"

I think changing the words for a few fights was just a ploy to get people to pay attention to this in some capacity.

8/29/12 9:33 AM
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Size
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Edited: 08/29/12 9:33 AM
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