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9/12/12 11:42 AM
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Underground Blog
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UFC CEO Lorenzo Fertitta and Food Network star Guy Fieri recently spoke with USAToday/MMAJunies's John Morgan about UFC on FX 5 coming to Minneapolis, Minnesota.

"As we lay the year out, we like to move around, preferably to major metropolises and major cities," said Fertitta. "A lot of it has to do with the availability of the arena and what else is going on in that city the time or that night to make sure we don't have a lot of competition to contend with. In this situation, we were trying to put this card together, and we were debating over two or three different locations on where to go.

"It was kind of funny, because we do a lot of analysis and we're running numbers and doing all kinds of different things, and we said, 'Sometimes you just have to go literally by gut feel. I'm a huge fan of Guy Fieri's show, 'Diners, Drive-Ins and Dives,' and I had actually downloaded the app on my iPhone. I said, 'You know what we're going to do? I'm going to go on my app right now, and whichever city has more Guy Fieri locations, that's where we're going to do the fight.' That's literally how it came down."

"That's true gut feel. When we go to these cities, we travel so much, and one of the things we want to do is experience different things.

"I'm not a big fancy-food guy at all. My daughter got me into Guy Fieri's show. We sit down and watch it together. I put these different places in these different cities into my iPhone because I want to hit them when I go there. When we get to Minnesota, I'll hit two or three of these places because I like that kind of food."

Fertitta and Fieri have never met, but it turns out the UFC boss came to the right place. Fieri is a diehard UFC fan who watched the sport develop even before Fertitta and his brother purchased the promotion in 2001.

"Listen – you want to talk about those moments in your career where you go, 'Seriously?'" Fieri recalled. "I'm a fan of the organization, and to think that what I do – I'm a chef, and I do some TV shows – to think what I do makes an impact on something as grand and as powerful as the UFC is incredible."

As it turns out, Fieri has been a huge MMA fan since the 90s.

"MMA is incredibly entertaining," Fieri said. "A wide market of people are participating in it. I have young, female bartenders in my restaurant that in train in MMA. Some compete, some don't, but they say it's the greatest workout they've ever had.

"I think there are a lot of misconceptions. Some people don't quite get what it is. But these are adults making decision about what they want to do. I'm not saying that people aren't right to have their opinions, but if you haven't seen it or you really don't know what it's all about, just check it out. It's very entertaining, and you're seeing incredible athletes perform at a level that is in a lot of ways unbelievable."

Read entire article...


9/12/12 11:53 AM
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ironyuppie
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Sometimes it bums me out that the MMA fan base has a high "Douchiness" quota. Affliction t-shirts and a love of the biggest douche on television: Guy Fieri.

Welcome to Flavor Town!


* I don't dispute that a lot of the food on that show is actually delicious.
9/12/12 11:54 AM
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OnlyTheStrongSurvive
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Nice, I like that show Phone Post
9/12/12 11:58 AM
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Kirik
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 I love that guy's show!
9/12/12 12:00 PM
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Hocky Balboa
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Kirik -  I love that guy's show!
Pun intended? Phone Post
9/12/12 12:01 PM
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bizsirker
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Love the locations and food he brings on. I hate anyone with the nerve to maintain a bleached landing strip in their goatee. Phone Post
9/12/12 12:01 PM
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TX_432
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Irrelevant he says hes been following the sport since the 90's. But if he was to get an account here he would be a 12er which makes him a mma noob. Phone Post
9/12/12 12:04 PM
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SQUEEZIE
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man vs food was better...imo
9/12/12 12:38 PM
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JeffersonDArcyChoke
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Guy Fieri is like if MTV brought back Dan Cortese to host a show where he ziplines into various eateries to give them updated Zagat ratings. Phone Post
9/12/12 12:59 PM
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Cyril Jeff
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Guy rules
9/12/12 1:04 PM
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OnlyTheStrongSurvive
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TX_432 - Irrelevant he says hes been following the sport since the 90's. But if he was to get an account here he would be a 12er which makes him a mma noob. Phone Post
He could post here for all we know lol Phone Post
9/12/12 1:05 PM
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Belcherz_Twister
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He can make bleached tips come back. Also sunglasses worn backwards on his head. Triple D!
9/12/12 3:00 PM
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MagSlim
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Am I the only one who thinks he's the world's biggest dooshbag?
9/12/12 3:13 PM
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Losmeister
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Triple D is a kickass show. I dont dwell on how he looks or his guido style, its the best food show out there, hands down.
9/12/12 3:32 PM
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madmav
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 guy is cool as fuck.. i met him before he got on the food network n stuff. his resturant tex wasabi's in santa rosa has the best spicy tuna crunchy rolls 
9/12/12 3:48 PM
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GROUNDnLB
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DDD FTW! I have the TVFoodMaps app on my phone, and whenever I am in the states I am sure to hit several of their locations. I just came back from eating at Bobs clam hut and Maine diner. Phone Post
9/12/12 3:50 PM
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shootfightermike
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Kirik -  I love that guy's show!

  this
9/12/12 3:52 PM
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Bat21
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shootfightermike - 
Kirik -  I love that guy's show!

  this

 
9/12/12 4:08 PM
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Kentpaul
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I like watching his show.
9/12/12 4:14 PM
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Jeremy1983
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That show makes me hungry.
9/12/12 4:16 PM
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CaptainWoody
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cool
9/12/12 4:25 PM
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UGCTT_EnderTL
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MagSlim - Am I the only one who thinks he's the world's biggest dooshbag?
One other person on this thread.

I don't really get it... he has a flamboyant personality and is an extremely nice guy. His appearance can give off the tough-guy douche vibe, but once you know him it actually matches his personality in a positive way.

How much have you actually experienced him, or are you going off of initial impression? Phone Post
9/12/12 5:13 PM
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Carl Sonnen
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Never been a fan of people who make themselves ridiculous for the sake of celebrity, but hey, I love greasy diner food as much as the next guy. As popular as Guy is, this can only be good publicity for MMA in general and the UFC in particular.

Also, apparently Chuck does too:

http://img23.imageshack.us/img23/3239/chuckguy1.jpg

I'm new to posting on this forum (loong time lurker) but I know I am not allowed to post images. If anyone finds it amusing, post it.
9/12/12 5:18 PM
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CindyO
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 Love Guy on Minute To Win It:)

Cindy

9/12/12 5:47 PM
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pinoy413
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that is CAPITAL T Tender my friends...

awesome. I would have never known guy was a MMA fan!

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