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UnderGround Forums >> UFC PPV pricing pubs/bars out?


11/17/12 5:42 PM
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jqvwxyz
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This was posted a couple of hours ago by a great local pub, St. Augustines (http://staugustinesvancouver.com/)

"A note to our UFC fans:

Tonight's UFC featuring GSP vs. Carlos Condit will be the last shown at St. Augustine's. While we are personally huge fans of the sport ourselves, due to the rising cost of purchasing viewing rights for the events and the increasing number of events each year it is no longer financially viable for us to show the fights. We are at capacity for reservations for tonight's event, but we do have some non-reserved seating available."

This is a very busy, large place. A young crowd who pay decent amounts for a great Pacific-Northwest craft beer selection. As you can see, it will be packed tonight, they will have to turn people away at the door. They've been showing every event for years.

Of course there are other reasons for this, besides the cost and frequency as mentioned. But I thought it was interesting.
11/17/12 5:45 PM
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6ULDV8
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UFC/Sony merge incoming

11/17/12 5:47 PM
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ParadigmRaep
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Costs bar owners depending on capacity of establishment, bar I used to work at cost $1300 for a 110 person capacity, new place I work at is 260 capacity and its costing almost $3k. Prices seem to go up every year, I remember when it was $600 for the 110 place.
11/17/12 5:58 PM
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gabemadrid
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The problem is for some UFCs there's a huge turn out and even at 3k the average total spend per person is 20-30 bucks multiply that by a packed bar and its profitable. Lately the cards aren't as stacked so I've gone to many bars and showed up for the prelims hoping just to get a seat and its been filled to 45-50 percent capacity. It's the same as if they had no event happening. Tonight ill go to buds ale house and report on the crowd. A few of the bars I used to go to stopped carrying the UFC or would only have really big events. Anderson, GSP or jones headlining.

I hate it. It sucks when it's super packed but at the same time it's great to see so many fans enjoying MMA. I don't think it's the UFCs fault necessarily I think just with all the injuries and increased cards it's just made the casual fans forget or not care as much. That being said I'm calling all my friends to come out tonight Phone Post
11/17/12 6:09 PM
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rufus
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Reed Rothchild - Wow...pricing the customer base out... Good move BLAF Phone Post
ZUFFA sells the broadcast rights to a third party, who then sets the price. And one bar stopping buying them when the economy is shit is evidence of what exactly, any way? Phone Post
11/17/12 6:12 PM
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MixedMartialArse
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One of the only two bars near me has stopped showing it, presumably for the same reason. Word is the second will follow shortly. Phone Post
11/17/12 6:37 PM
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jqvwxyz
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Edited: 11/17/12 6:40 PM
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The thing is, this pub will be completely full. That post was made 8 hours before the event starts. They would fill up for every Saturday PPV I would imagine.

Also poor economy may not be too much of an effect. People don't go to this place to buy Bud Light and Coors. They are buying $7-8 glasses of craft.
11/17/12 6:58 PM
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TheAssMurderer
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I'm paying 15.00 to watch 154 in a theater tonight. That's completely affordable for me as a fan. I'll take paying to watch at a public place over sitting and waiting in a bar for hours to watch for free.

I imagine its hard on local pub owners to buy this many events. They must make over 3k in profit just to break even.

11/17/12 7:00 PM
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Forrest Spliffn
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Yup waaay too many lackluster cards.

Gsp Anderson and Brock seem to be the only guys that always sell it out. Even jones doesn't pull as many casual fans just yet.

3 out of every four events barely fill half the bar I watch at.
2 out of the 3 pubs in my local area quit showing the fights due to lack of draw vs costs.

I won't be able to get a seat tonight but virtually had my own section during bendo vs Edgar. ( good ass show)

If they are going to keep bars paying premiums for their product they really need to up the quality control a bit. Phone Post
11/17/12 7:01 PM
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the geek
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The problem is that in Canada the UFC/Zuffa does not control the price of PPV's in pub/restaurant/bar. I believe it's managed by a 3rd party that goes to the pub/restaurant/bar and assesses the seating and set's a price based on that.
11/17/12 7:05 PM
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SlimRoethlisberger
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Yea a bunch of places in vancover stopped showing them, and some pubs and casinos started charging cover to get in Phone Post
11/17/12 7:07 PM
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the geek
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rufus - 
Reed Rothchild - Wow...pricing the customer base out... Good move BLAF Phone Post
ZUFFA sells the broadcast rights to a third party, who then sets the price. And one bar stopping buying them when the economy is shit is evidence of what exactly, any way? Phone Post

Didn't see that you posted this ahead of me. VU
11/17/12 7:12 PM
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Lahzerous
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Talk about killing your exposure to new people. There is 23 bars within 15 miles of my house none of them are showing the fights. I'm not joking fucking zero!!!!
11/17/12 7:17 PM
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matbimonte
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It's extremely expensive for the extra profit you would make by drawing other people to your place of business. I was a manager at a Buffalo Wild Wings and we would be completely full(around 220) however, we can't charge a cover(corporate policy) and the pricing for directv in hd was nearly 2000 bucks. Phone Post
11/17/12 7:18 PM
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the geek
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Lahzerous - Talk about killing your exposure to new people. There is 23 bars within 15 miles of my house none of them are showing the fights. I'm not joking fucking zero!!!!

Lahzerous, you did read the above posts right? You get that the UFC doesn't set the Pub/Bar prices? This is more an issue with the economy than Zuffa.
11/17/12 7:28 PM
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the geek
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ThePundit -  Gotta remember, as big a the UFC has gotten in te last 10 years, as far as a business is concerned, it is in its infancy.

Eventually, through some trial and error the price will get established at a rate the market can bear.

Right now, I think we have reached the peak in Canada and it will begin dropping before too long. Phone Post

Agreed. The 3rd party purchasers involved are absolutely about profit, if pubs aren't purchasing then obviously the 3rd party will have no option but to adjust their prices.
11/17/12 7:29 PM
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Lahzerous
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the geek - 
Lahzerous - Talk about killing your exposure to new people. There is 23 bars within 15 miles of my house none of them are showing the fights. I'm not joking fucking zero!!!!

Lahzerous, you did read the above posts right? You get that the UFC doesn't set the Pub/Bar prices? This is more an issue with the economy than Zuffa.

Okay well what about when i call the same places next ppv and they say no we cant afford it...........

11/17/12 7:30 PM
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ILikePsych
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rufus - 
Reed Rothchild - Wow...pricing the customer base out... Good move BLAF Phone Post
ZUFFA sells the broadcast rights to a third party, who then sets the price. And one bar stopping buying them when the economy is shit is evidence of what exactly, any way? Phone Post

In a college town near me only one bar shows the PPV, Buffalow Wild Wings, out of about 7 total bars. And where is your source on this third party? From my knowledge, the UFC itself is going after bar owners for violating the PPV commercial fee, not a third party. 

11/17/12 7:33 PM
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the geek
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ILikePsych - 
rufus - 
Reed Rothchild - Wow...pricing the customer base out... Good move BLAF Phone Post
ZUFFA sells the broadcast rights to a third party, who then sets the price. And one bar stopping buying them when the economy is shit is evidence of what exactly, any way? Phone Post

In a college town near me only one bar shows the PPV, Buffalow Wild Wings, out of about 7 total bars. And where is your source on this third party? From my knowledge, the UFC itself is going after bar owners for violating the PPV commercial fee, not a third party. 


The 3rd party set the price and the UFC gets a % of that. The UFC goes after them because it's their product, they treat it equal to streaming their product. If the pub doesn't pay then the pub makes money off their product but the UFC doesn't.
11/17/12 7:35 PM
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the geek
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BTW, I only know about Canada (where the pub in the OP is located).

11/17/12 7:36 PM
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easedel
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Its near impossible for the typical neighborhood corner bar to legally get PPVs. The amount it would cost is sometimes what a bar would normally make in a night.
11/17/12 7:36 PM
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the geek
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ThePundit -  Also need to remember that a lot of bars don't show it anymore because they fear getting caught more than they used to when they wouldn't purchase it as an 'establishment' Phone Post

Great point.

11/17/12 7:37 PM
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rufus
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ILikePsych - 
rufus - 
Reed Rothchild - Wow...pricing the customer base out... Good move BLAF Phone Post
ZUFFA sells the broadcast rights to a third party, who then sets the price. And one bar stopping buying them when the economy is shit is evidence of what exactly, any way? Phone Post

In a college town near me only one bar shows the PPV, Buffalow Wild Wings, out of about 7 total bars. And where is your source on this third party? From my knowledge, the UFC itself is going after bar owners for violating the PPV commercial fee, not a third party. 


Joe Hand Productions owns the distribution rights to UFC.  When a bar buys a PPV, they're buying it from these guys.

http://www.joehandpromotions.com/

Jo Hand AND Zuffa go after the bars who pirate it.  There's an article about it here.

http://www.startribune.com/local/165672236.html?refer=y

11/17/12 7:39 PM
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rufus
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^That's for distribution rights in the US.  Don't know who has them in Canada.

11/17/12 7:40 PM
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the geek
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rufus - 

^That's for distribution rights in the US.  Don't know who has them in Canada.


I think it's Canstar in westeren Canada, at least it use to be.


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